Free marketing tools and calculators
Every calculator we reach for when we run growth for B2B SaaS companies, free and with no email gate. Work out your unit economics, price your channels honestly and check your funnel maths.
SaaS metrics
SaaS CAC CalculatorWork out what a new customer really costs you.
Customer Lifetime Value CalculatorEstimate what a customer is worth across the whole relationship: average revenue, gross margin and churn in one number.
Churn Rate CalculatorCalculate customer churn for any period: customers lost divided by customers at the start, with SaaS benchmarks.
MRR CalculatorCalculate monthly recurring revenue from customers and average price per account, the baseline metric for any subscription business.
ARR CalculatorConvert monthly recurring revenue into ARR and see your annual run rate the way investors read it.
Net Revenue Retention CalculatorMeasure how revenue from existing customers changes over a period, including expansion, contraction and churn.
Net Dollar Retention CalculatorCalculate NDR for a customer cohort: ending revenue over starting revenue with expansion and churn included.
Retention Rate CalculatorCalculate what share of customers you kept over a period, net of new signups.
Activation Rate CalculatorMeasure how many signups reach the moment your product first delivers value.
ACV CalculatorWork out the average annual value of your customer contracts, normalised across different contract lengths.
ARPU CalculatorCalculate average revenue per user for any period and see what each active user is really worth.
CMGR CalculatorCalculate the compound monthly growth rate between two points and see your smoothed growth trajectory.
Customer Growth Rate CalculatorMeasure how fast your customer base is growing over any period, net of churn.
Burn Multiple CalculatorSee how much cash you burn for every unit of net new ARR, the capital efficiency metric investors watch.
Rule of 40 CalculatorAdd your growth rate to your profit margin and see whether you clear the 40 mark investors look for.
SaaS Quick Ratio CalculatorCompare the MRR you gained against the MRR you lost and see how efficiently you grow.
SaaS Magic Number CalculatorMeasure sales efficiency: how much new ARR each unit of sales and marketing spend produces.
SaaS Gross Margin CalculatorCalculate gross margin from revenue and cost of goods sold, with SaaS specific guidance on what belongs in COGS.
Revenue Run Rate CalculatorProject current revenue forward across a year and see your annual run rate.
Net Negative Churn CalculatorCheck whether expansion revenue from existing customers outweighs what churn takes away.
Customer Concentration CalculatorSee what share of revenue your biggest customer represents and how exposed you are.
Lead Velocity Rate CalculatorMeasure month on month growth in qualified leads, the leading indicator of future revenue.
SaaS Metrics CalculatorEnter spend, customers, pricing and churn once and get CAC, LTV and the LTV to CAC ratio together.Paid media
ROAS CalculatorDivide ad revenue by ad spend and see your return on ad spend, with guidance on what a good ROAS looks like.
Break Even ROAS CalculatorWork out the minimum ROAS your margin requires before an ad campaign makes any profit.
PPC ROI CalculatorCalculate the true return on a paid search campaign from spend, conversions and value per conversion.
Advertising ROI CalculatorMeasure return on investment across any paid channel from total cost and total attributed revenue.
CPA CalculatorDivide spend by conversions to get your cost per acquisition, with context on setting CPA targets.
CPL CalculatorWork out what each lead costs from campaign spend and leads generated.
CPC CalculatorCalculate average cost per click from spend and clicks, or check a bid against reality.
CPM CalculatorCalculate cost per thousand impressions, or back out spend and impressions from a known CPM.
CTR CalculatorCalculate click through rate from impressions and clicks for any ad, email or search result.
CTR Benchmark CheckerCheck your click through rate against typical ranges for search, social and display placements.
CPC Inflation Impact CalculatorSee what rising cost per click does to your lead volume and cost per lead at a fixed budget.
Blended CPL CalculatorCombine spend and leads from up to three channels into one blended cost per lead.
ABM LinkedIn Pipeline CalculatorModel how LinkedIn ABM spend turns into meetings and pipeline from account list size to close.Conversion and funnel
Conversion Rate CalculatorDivide conversions by visitors and see your conversion rate, with context for judging it.
Lead Conversion Rate CalculatorMeasure the share of leads that become customers and find where the funnel leaks.
MQL to SQL Conversion CalculatorMeasure how many marketing qualified leads survive sales qualification, the handoff metric between teams.
Close Rate CalculatorCalculate the share of opportunities that become closed won deals.
AOV CalculatorDivide revenue by orders to get average order value and see how to grow revenue without more traffic.
Profit Margin CalculatorCalculate profit margin from revenue and costs, and see what is left after everything is paid.
COGS CalculatorCalculate cost of goods sold from opening inventory, purchases and closing inventory.SEO and content
SaaS SEO ROI CalculatorModel the return on SEO investment from traffic, conversion rate and customer value against monthly cost.
AI Overview Traffic Loss CalculatorEstimate how much organic traffic AI overviews could take from your keywords, and what it costs you.
LLM Traffic Share EstimatorEstimate how much of your direct traffic is really visitors sent by ChatGPT and other AI assistants.
Meta Length CheckerCheck your meta title and description against Google's pixel and character display limits before you publish.
