reddit ads
Reddit Ads for software companies
Reddit Ads that reach technical buyers where they already talk about your category
We run Reddit ad campaigns for software companies with creative built specifically for the platform. Not repurposed LinkedIn ads. Subreddit-targeted campaigns written by a team that understands how the platform works.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The Meta Ads Problems We Help Fix
Most Reddit Ads problems for software companies come from the same place
Treating it like every other paid channel when it has its own completely different rules.
You are running LinkedIn ads on Reddit
Polished corporate ads get buried on a platform that rewards specificity and authenticity. If your ad reads like a billboard it gets treated like one. The community ignores it or worse, comments on it.
You are avoiding Reddit entirely
The comment section puts you off. Meanwhile your buyers are in subreddits right now discussing the exact problems your product solves, comparing tools, and making decisions.
You tried Reddit once and it did not work
Broad interest targeting, three weeks, nothing to show. But that is like judging Google Ads by a single poorly set up display campaign. The platform can work when it is approached correctly.
You cannot prove what Reddit is producing
Clicks and impressions do not answer the pipeline question. Without tracking connected to the CRM, Reddit spend is completely invisible in terms of what it is actually doing for the business.
You do not know where to start
Which subreddits, which formats, what tone. The learning curve is steep and the cost of getting it wrong in public is real.
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Approach
How we run Reddit Ads for software companies.
Most agencies treat Reddit as another checkbox in the paid social mix. We run a five-phase system built around how Reddit actually works including the community dynamics, the targeting architecture, and the creative standards the platform demands.
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Phase 1
Audit & Foundation
We audit the Reddit presence against how software buying works on the platform specifically.
The output maps which communities drive real engagement and where spend is being wasted.
Includes:
- Full Reddit Ads audit covering targeting, formats, creative, and tracking
- Subreddit mapping of ICP communities, activity levels, and buying-intent signals
- Reddit-specific keyword research based on how the platform is actually used
- Reddit Pixel and Conversions API validation
- Competitive landscape review covering competitor ads and community response
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Phase 2
Strategy & Targeting Architecture
We build the Reddit strategy around the communities your buyers actually use and the content they engage with.
Platform, tone, format, and audience are all decided together before anything goes live.
Includes:
- Subreddit targeting strategy built on community research
- Audience architecture combining subreddit targeting with interest and keyword layers
- Full-funnel campaign structure from awareness to conversion
- Retargeting setup for site visitors and engaged community members
- Budget allocation by funnel stage and community priority
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Phase 3
Reddit-Native Creative and Copy
Reddit-native copy is not a style preference. It is a requirement.
The platform is allergic to anything that reads like a press release or a LinkedIn ad. We write specifically for Reddit and produce creative that belongs in the feed.
Includes:
- Ad copy written specifically for Reddit's tone and community expectations
- Creative formats matched to the subreddits being targeted
- Multiple copy variants to test different angles and hooks
- Comment strategy guidance so the brand is prepared for engagement
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Phase 4
Launch & Structured Testing
We launch in test cycles and measure what the Reddit community actually responds to.
Subreddit targeting, copy angles, and creative formats are all tested on a continuous basis.
Includes:
- Phased launches across subreddits with clear test cycles
- A/B testing across copy angles, formats, and community targeting
- Budget reallocation based on engagement quality and conversion performance
- Audience expansion based on performance data
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Phase 5
Optimisation & Reporting
We optimise around pipeline and revenue.
Reporting connects Reddit ad activity to the CRM so leadership can see what the channel is producing beyond impressions and clicks.
Includes:
- Weekly bid, budget, and targeting optimisations
- Creative rotation based on engagement and conversion data
- Monthly pipeline and revenue reporting
- Regular strategy reviews with clear next steps
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Ad Formats We Use
Reddit ad formats built for software buyers.
We build the format mix that fits the ICP, the subreddit, and the funnel stage.
Promoted Posts
The core Reddit ad unit. Appears in the feed alongside organic content with a headline, optional image or video, and a comment section. The headline needs to feel like a post worth reading, not an ad worth skipping. Reddit-native copy is everything here.
Best for:
Top-of-funnel awareness in targeted subreddits. Reaching cold audiences with a message that belongs in the conversation.
Conversation Ads
Larger headline, body copy, and a call to action button. More structured than a promoted post and designed for direct response. We use these when the goal is a specific action from audiences who already know the problem exists.
Best for:
Mid-funnel conversion. Retargeting warm audiences and CRM-matched segments with a clear offer.
Video Ads
Short, direct videos in the feed. Problem-first structure, no brand intro wasting the first few seconds. We keep these to 15 to 30 seconds and optimise for autoplay in a feed context where most people are not watching with sound.
Best for:
Product demos and problem-solution narratives. Strong for technical audiences who want to see the product before clicking.
Carousel Ads
Multiple cards that users swipe through, each with its own headline, image, and destination. We use these for sequential storytelling, feature breakdowns, and multi-step narratives where depth is appropriate.
Best for:
Comparison content, feature breakdowns, and multi-step narratives in subreddits where users expect substance.
Free-Form Ads
Reddit’s most flexible format combining text, images, video, and buttons in a single unit. We use these for longer-form angles like thought-leadership, problem breakdowns, or mini case studies delivered directly in the feed.
Best for:
Technical audiences in niche subreddits who expect real substance before they will click anything.
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IN-HOUSE CREATIVE
Reddit ads that belong in the feed
We produce copy and creative specifically for Reddit. Not repurposed from other channels. Here is a sample of recent Reddit work for software companies.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia for Reddit Ads.
We run Reddit Ads for software companies with creative written specifically for the platform and strategy built around the communities where your buyers actually are.
We understand how Reddit works
Reddit has its own rules and the platforms that violate them pay for it publicly. We build campaigns that work with the community, not against it. That means copy, tone, and targeting that fits the platform context.
We do community research before anything goes live
We map the subreddits where your buyers are active before we write a single ad. The communities, the language they use, and the types of content they engage with all shape what gets produced.
Creative built specifically for Reddit
Every ad we produce for Reddit is written from scratch for the platform. Not repurposed from LinkedIn, not adapted from Google Display. Reddit-native copy that belongs in the feed.
Senior people stay close to the account
Your account is led by an experienced strategist who stays on it. The person who plans the strategy is the same person optimising the campaigns.
Reddit within a wider paid media system.
Reddit works harder when it connects to what is happening on other channels. We run it as part of a coordinated program rather than in isolation.
We focus on results that matter
We care about qualified traffic, cost per acquisition, and pipeline. Not impressions and upvote counts.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
