Bing ads
Microsoft Ads for software companies
Microsoft Ads that capture the searches your Google campaigns never reach
We run Microsoft Ads campaigns for software companies across search, audience network, and remarketing. Built as a standalone pipeline channel with its own strategy, creative, and attribution, not a copy-paste from Google.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The Microsoft Ads Problems We Help Fix
Most software companies are not failing at Microsoft Ads.
They are either not running them at all, or running them as a copy of Google with none of the platform-specific advantages turned on.
Google is your only search channel
Microsoft’s search network handles a significant share of desktop searches and in enterprise environments, Edge is often the default browser. That is a real volume of buyers your Google campaigns are never reaching.
You imported your Google campaigns and called it done
The import tool carries every problem from the original account across: wrong bid strategies, match type behaviour that differs between platforms, and LinkedIn profile targeting left completely unused. The result is poor performance that makes the platform look like it does not work.
You cannot prove what Microsoft Ads is producing
Lower volume and less attention means attribution is murkier. The spend is harder to justify, so it gets less budget and less optimisation, which makes the results worse, which makes it harder to justify. The cycle reinforces itself.
You are not using LinkedIn targeting on search
Microsoft Ads allows you to layer job function, company, industry, and seniority data from LinkedIn onto search campaigns. Most accounts never turn this on, which means the platform’s biggest B2B advantage is sitting completely unused.
Microsoft Ads has been on the roadmap for a year
You know the opportunity is there. But building campaigns on a new platform and learning its differences from Google takes time and bandwidth that has not been available.
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Approach
How we run Microsoft Ads for software companies.
Most agencies treat Microsoft Ads as an afterthought and a Google import. We run a five-phase system that builds it as a standalone pipeline channel with its own strategy, creative, and attribution.
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Phase 1
Audit & Foundation
We audit the existing setup against how software buying works on Microsoft’s network.
Whether that is an imported Google account, an underperforming existing account, or no Microsoft Ads presence at all, the output maps what needs to change and what the opportunity actually looks like.
Includes:
- Full Microsoft Ads account audit covering structure, targeting, bidding, and tracking
- Google import review and gap assessment
- LinkedIn profile targeting audit and activation review
- Conversion tracking and CRM attribution setup
- Competitive search landscape review on Bing and Microsoft's network
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Phase 2
Strategy & Architecture
We build the Microsoft Ads strategy around how your buyers search and how the platform’s unique features, particularly LinkedIn targeting, can be used to narrow reach to the right people.
Includes:
- Campaign architecture built for Microsoft's network, not copied from Google
- LinkedIn profile targeting setup by job function, seniority, and company
- Keyword strategy covering product, competitor, and category terms
- Audience Network strategy for awareness and nurture
- Remarketing audience segmentation
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Phase 3
Creative & Landing Pages
We write ad copy and build landing pages that work for Microsoft’s search context.
The audience skews older, more enterprise, and more Windows-native than Google. That affects how the messaging should be written.
Includes:
- Search ad copy variations by intent tier
- Responsive search ads and ad extension setup
- Microsoft Audience Network creative
- Landing pages built for paid search traffic from Microsoft's network
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Phase 4
Launch & Structured Testing
We launch in test cycles and measure what is working.
LinkedIn targeting layers, bid strategies, ad copy, and audience network placements are all tested on a continuous cadence.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across ad copy, LinkedIn targeting layers, and bid strategies
- Budget reallocation based on pipeline performance
- Search term review and negative keyword expansion
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Phase 5
Optimisation & Reporting
We optimise around pipeline and revenue.
Reporting connects Microsoft Ads activity to the CRM so leadership can see what the channel is producing alongside Google, not in a separate silo.
Includes:
- Weekly bid, budget, and targeting optimisations
- Monthly pipeline and revenue reporting
- Cross-channel performance comparison with Google
- Regular strategy reviews with clear next steps
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Campaign Types We Manage
Microsoft Ads campaign types built for software companies.
We build the mix that fits your audience, your funnel stage, and your budget. Microsoft’s network has genuine advantages over Google for certain B2B use cases, particularly around LinkedIn targeting and enterprise audience reach.
Microsoft Search Ads
The core demand capture channel on Bing’s network covering Bing, Yahoo, and DuckDuckGo. Campaign architecture built around high-intent product searches, competitor terms, and category queries, with LinkedIn profile targeting layered on to prioritise clicks from your actual ICP.
Best for:
Capturing existing demand from buyers actively searching on Microsoft’s network, particularly enterprise buyers where Edge and Bing are the default.
Microsoft Audience Network
Native ads across MSN, Outlook, and Edge reaching users in professional contexts while they are reading news or checking email. Targeting is powered by LinkedIn data and Microsoft’s intent signals, which makes this a strong complement to bottom-funnel search campaigns.
Best for:
Top-of-funnel awareness and mid-funnel nurture for audiences that are not yet actively searching but match the ICP profile.
Dynamic Search Ads
Automated keyword coverage based on site content. Catches long-tail searches that manual keyword lists miss. We control which pages trigger ads so spend stays focused on relevant traffic rather than pulling in anything tangentially related.
Best for:
Expanding keyword coverage beyond core terms without having to manually build out every possible variation.
Remarketing Campaigns
Cross-network remarketing across search and audience placements with audiences segmented by engagement level. Site visitors, pricing page viewers, and demo starters who did not convert all receive different messages matched to where they are in the buying process.
Best for:
Converting warm traffic that visited but did not convert on the first contact.
LinkedIn Profile Targeting
Microsoft Ads’ biggest advantage for B2B. You can layer job function, company, industry, and seniority data from LinkedIn onto any campaign type. This means search ads can be bid up for clicks from people with the right job title at the right type of company, which no other search platform offers.
Best for:
Any software company targeting specific buying roles or running account-based campaigns. This is the feature that makes Microsoft Ads genuinely different for B2B, not just a cheaper Google alternative.
Note on campaign mix
Most software Microsoft Ads programs start with search campaigns and LinkedIn targeting activated from day one. Audience network and remarketing are added once core campaigns are producing results and there is data to optimise against.
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IN-HOUSE CREATIVE
Search ad copy and landing pages built for Microsoft's search audience
We produce ad copy, audience network creative, and landing pages built for paid search traffic from Microsoft’s network. New variants every sprint. Here is a sample of recent work.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia for Microsoft Ads.
We run Microsoft Ads for software companies as a proper standalone channel with platform-specific strategy, LinkedIn targeting activated from day one, and reporting connected to real business outcomes.
We build it properly, not as a Google import
Importing Google campaigns and leaving them is not a Microsoft Ads strategy. We build campaigns from scratch for the platform with bid strategies, match types, and targeting that actually fit how Microsoft’s network works.
We activate LinkedIn targeting from day one
LinkedIn profile targeting is the feature that makes Microsoft Ads genuinely powerful for B2B. Most accounts never turn it on. We build it into every campaign from the start.
Senior people stay close to the account
Your account is led by an experienced strategist who stays on it. The person who sets the strategy is the same person optimising it week to week.
Creative and landing pages included
We produce ad copy and landing pages built specifically for Microsoft’s search traffic. When you are paying for a click the page that follows has to be built for that specific visitor.
Reporting connected to the CRM
We connect Microsoft Ads activity to the CRM so you can see what the channel is producing in terms of pipeline and revenue alongside Google, not in a separate dashboard that nobody looks at.
We focus on results that matter
We care about qualified leads, cost per acquisition, and pipeline. Not click volume and impression share.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
