PAID Search
PERFORMANCE MARKETING FOR SOFTWARE COMPANIES
Run ads that bring qualified leads, signups, and predictable revenue
We help software companies turn paid ads into a growth channel with better strategy, better creative, better landing pages, and clear reporting.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The PPC Problems We Help Fix
Most PPC does not fail because of budget.
It fails because the strategy, targeting, tracking, and creative are not working together.
You are wasting budget on the wrong searches
Search campaigns start pulling in irrelevant traffic, keyword targeting gets messy, and cost per lead or signup keeps rising without better results.
Your ads are reaching the wrong audience
Targeting is too broad, the right buyers never see your ads, and spend gets wasted on clicks and impressions that do not convert.
You cannot clearly see what paid is actually driving
Your reports show clicks, leads, installs, or signups. But when you try to understand what turned into revenue or real growth, the picture is unclear.
Your campaigns are not improving over time
The same ads, audiences, and settings keep running for too long. There is no real testing rhythm, no creative refresh, and no clear system for improvement.
You want to invest in paid, but do not know where to start
It is hard to know which channels to use, how much to spend, what to test first, and how to build a setup that can actually scale.
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Approach
How we run paid social for software companies
Most paid social agencies give you a campaign setup and a monthly report. We run a five-step system that connects audiences, creative, landing pages, and reporting to real business results.
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Phase 1
Audit & Foundation
We start by looking at what is actually happening in the account, not just what the dashboard says.
That means checking targeting, creative performance, tracking, attribution, and where spend is being wasted. We also look at whether paid social is actually contributing to qualified leads, signups, trials, sales, or revenue
The goal is to find the biggest problems first, fix the gaps, and build on what is already working.
Includes:
- Full paid social account audit across active platforms
- Audience targeting and segmentation review
- Creative performance and fatigue analysis
- Tracking and attribution review
- Competitive paid social review
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Phase 2
Strategy & Architecture
Once the audit is done, we build the paid social strategy around your business, your growth model, and your buying journey.
That includes choosing the right platforms, deciding how budget should be split, building the right campaign structure, and mapping audiences to each stage of the funnel.
Every platform should have a clear role. Every campaign should have a clear purpose.
Includes:
- Platform selection and budget allocation by funnel stage
- Campaign structure and audience segmentation
- Targeting strategy for the right users or accounts
- 30 to 90 day rollout plan with clear milestones
- Retargeting and remarketing flow design across platforms
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Phase 3
Creative & Messaging
A lot of paid social underperforms because the creative is weak, repetitive, or not built for the platform.
We create messaging and creative that fit the audience, the platform, and the stage of the funnel. That can include static ads, motion ads, video ads, thought-leadership style content, and landing pages built to convert.
The goal is not just to make ads look good. It is to make them perform.
Includes:
- Ad copy and messaging variations by platform
- Static, motion, and short-form video creative
- Platform-native formats where relevant
- Landing pages for paid social traffic
- Messaging frameworks tied to customer pain points and buying stages
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Phase 4
Launch & Structured Testing
We do not launch campaigns and leave them running unchanged.
We launch in clear testing cycles, measure what is working, and keep improving based on real performance data. That includes testing audiences, creative, messaging, placements, and platform features.
Winning combinations get more budget. Weak performers get changed or removed.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across audiences, creative, messaging, and formats
- Ongoing experimentation in structured sprints
- Platform-specific feature testing
- Budget reallocation based on performance signals
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Phase 5
Optimization & Business Reporting
Most agencies stop at clicks, leads, and platform dashboards. We go further than that.
We optimize around the outcomes that matter to your business and report on paid social in a way your team can actually use. That means showing what is driving qualified pipeline, signups, paid conversions, customer acquisition, or revenue depending on your model.
The goal is simple: make paid social easier to understand and more accountable to real growth.
Includes:
- Ongoing optimization based on business outcomes
- Attribution and reporting setup
- Weekly performance updates and strategy calls
- Reporting tied to efficiency, conversion quality, and growth
- Regular reviews with clear next-step recommendations
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Solution
Channels We Manage + In-House Creative
We manage the paid channels that matter most for software companies and build the right mix based on your audience, growth model, and budget.
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LinkedIn Ads
Best for reaching decision-makers, specific job roles, and target accounts.
We use LinkedIn to help software companies reach the right people inside the right companies through precise B2B targeting, account lists, retargeting, and funnel-specific campaigns.
Best for:
Software companies selling to businesses, especially mid-market or enterprise buyers.
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Google Ads
Best for capturing existing demand and converting high-intent searches.
We build Google Ads campaigns around the keywords, search intent, and retargeting opportunities most likely to drive qualified leads, demos, trials, or sales.
Best for:
Software companies with clear demand, strong positioning, and a product people are already searching for.
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Meta Ads
Best for awareness, retargeting, and cost-efficient scale.
We use Meta to create demand, support retargeting, and help software brands stay visible across the buying journey with strong creative and smart audience strategy.
Best for:
Software companies and apps that want to combine scale, retargeting, and lower-cost reach.
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YouTube Ads
Best for building trust before conversion.
We use YouTube for product education, feature-led storytelling, demos, and customer proof, helping your audience understand the product before they are ready to buy.
Best for:
Software companies with strong demos, strong product education, or strong customer stories.
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Microsoft Ads
Best for capturing extra search demand at lower costs.
We use Microsoft Ads to extend high-performing search campaigns and pick up qualified traffic that is often cheaper and less competitive than Google.
Best for:
Software companies already seeing results from search and looking for more efficient reach.
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Reddit, G2, Capterra, and Other Niche Platforms
Best for reaching high-intent users where they research products.
We help place your brand on the platforms and communities where software buyers compare tools, read reviews, ask questions, and make decisions.
Best for:
Developer-focused products, product-led software, and companies where trust and comparison play a big role in conversion.
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Creative Built In-House
Strategy, copy, design, and iteration all sit under one team.
We produce static ads, motion ads, video ads, landing pages, and new messaging angles on an ongoing basis so campaigns do not go stale and performance keeps improving.
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IN-HOUSE CREATIVE
Creative built to convert, not just look good.
Our in-house team produces fresh creative every sprint across LinkedIn, Meta, Reddit, and YouTube, including static ads, motion ads, video ads, and document ads. Here’s a sample of recent work for software companies.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with us.
We help software companies grow through paid ads with clear strategy, strong creative, fast execution, and reporting tied to real business outcomes.
We understand how SaaS companies grow
We work with software businesses at different stages and build around what actually drives growth, not generic ad tactics borrowed from other industries.
Senior experts stay close to the work
Your account is led by experienced strategists and supported by specialists across media buying, creative, and landing pages.
Clear process. No confusion.
We run a structured system with proactive communication, so your team always knows what is happening and what comes next.
Creative & performance work as one
Strategy, copy, design, and landing pages are built together, so campaigns stay clear, consistent, and focused on conversion.
We focus on results that matter
We care about qualified leads, signups, revenue, and efficiency, not vanity metrics that look good in reports but do not help the business grow.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
