SaaS SEO
SEO for software companies
SEO that drives revenue, not just rankings.
We run SEO for software companies that need organic to become a real growth channel. Strategy, technical fixes, content, and reporting handled by one team, built around the buyers you actually want to reach across Google, AI search, and review sites.
Trusted by companies backed by:
Paid Social
Paid Search
Landing PAGES
Raised funding
To First SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Landing PAGES
Conversion uplift
Visual uplift
“Big thanks to @skitilly, super happy with how it turned out!”
Branding
Product Design
Landing PAGES
Raised funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Landing PAGES
Higher perceived value
UI/UX overhaul
Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch.
Product Design
Landing PAGES
Spend optimised
Revenue growth
“I am touched with the way Akhteer and his team interacted with me at every stage of our engagement.”
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The SEO Problems We Help Fix
Most SEO does not fail because of bad keyword choices.
It fails because the rankings, the content, and the technical setup are not connected to how software buyers actually search and buy.
You rank for things but nothing converts.
Traffic is up. Conversions are flat. The rankings you have are for keywords that bring readers, not buyers. The bottom-of-funnel terms that actually produce demos and signups are owned by competitors.
Zero-click results are eating your traffic.
AI summaries, featured snippets, and direct answers are intercepting the traffic before it reaches your site. The ranking is technically there, but the user is not. Your strategy was built for a search experience that no longer exists.
Your site has technical issues holding it back.
Slow load times, indexing problems, broken internal links, missing schema. The content might be good but the foundation is fighting against it. Rankings stay capped no matter how much you publish.
You are publishing content that nobody finds.
Articles go up. Traffic stays flat. The keywords being targeted have no commercial intent or no search volume, and the content is not built to compete with what is already ranking.
You cannot tell what SEO is actually producing.
Page views, time on page, keyword positions. None of it tells you what is producing pipeline. SEO gets reported on but nobody can show what it contributed to the business.
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What We D0
SEO built around the buyers you actually want to reach.
We do not just chase rankings. We build SEO programs that connect every keyword, page, and link to a buyer, a stage of the funnel, and a business outcome. Here is what that includes.
Technical SEO Audits and Fixes
Site speed, crawlability, indexing, schema, internal linking, and core web vitals. We find the technical issues holding your rankings back and fix them. Then we make sure the foundation stays strong as the site grows.
Best for:
Software companies with an existing site that is underperforming for reasons that are not about content quality.
On-Page SEO and Content Optimisation
Existing pages reviewed, restructured, and optimised to rank higher and convert better. Title tags, headers, internal linking, content depth, and intent matching. The work that turns ranking content into revenue-driving content.
Best for:
Software companies with content libraries that have potential but are stuck on page two of search results.
SEO Content Production
Long-form articles, comparison pages, and pillar content built around the keywords your buyers actually search. Researched, structured for readability, and optimised to rank without sounding like a SEO checklist exercise.
Best for:
Software companies that need to capture organic search demand and build long-term traffic compounding over time.
AI Search and Generative Engine Optimisation
Google’s AI summaries, ChatGPT answers, Perplexity citations, and other AI-driven search experiences are intercepting traffic that used to land on your site. We optimise content and structure so your brand gets cited when AI answers questions about your category.
Best for:
Software companies in categories where buyers are already using AI tools to research and compare solutions.
Programmatic SEO
Scaled page production for templated, high-volume keywords. Integration pages, location pages, comparison pages, and use-case pages built at scale and optimised individually. The right approach when you need to compete on hundreds of keywords your competitors are already ranking for.
Best for:
Software companies with a clear template opportunity, large keyword sets, and the ability to populate pages with real, useful data.
Link Building and Authority
Quality backlinks from relevant publications and sites in your category. We focus on links that actually move rankings rather than directories and low-quality blog placements. Outreach, digital PR, and content partnerships that compound over time.
Best for:
Software companies that have done the on-page work but are stuck behind competitors with stronger domain authority.
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Approach
How we build content programs for software companies. How we run SEO programs for software companies.
Most SEO agencies hand you a monthly report full of keyword rankings. We run a five-phase system that ties every action to a specific buyer, a specific search intent, and a specific business outcome.
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Phase 1
Audit & Foundation
We start by reviewing the full picture, not just the ranking report. Technical health, content performance, backlink profile, competitor positioning, and how organic search maps to actual pipeline data.
The output is a clear view of where the gaps are and what needs to change first.
Includes:
- Full technical SEO audit covering crawlability, indexing, site speed, and core web vitals
- Content audit of every existing article and page
- Backlink profile review and toxic link assessment
- Competitor SEO analysis to identify gaps and opportunities
- ICP and buyer journey mapping against existing keyword coverage
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Phase 2
Strategy & Roadmap
Once the audit is complete, we build the SEO strategy around your product, your audience, and your growth model.
Keyword targeting by funnel stage, content roadmap, technical priorities, and a 30 to 90 day rollout plan everyone can execute against.
Includes:
- Keyword strategy built around buying intent and competitive positioning
- Content roadmap mapped to funnel stages — top, middle, and bottom
- Technical fix prioritisation based on impact and effort
- Internal linking and site architecture recommendations
- 30 to 90 day rollout plan with clear milestones
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Phase 3
Implementation
We do the work. Technical fixes, content production, on-page optimisation, and link building all happen in-house with clear briefs and quality control.
Strategy without execution does not produce rankings.
Includes:
- Technical SEO fixes implemented or briefed for your dev team
- Content production by writers who understand software marketing
- On-page optimisation across new and existing pages
- Schema markup and structured data implementation
- Outreach and link building for priority pages
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Phase 4
AI Search and Authority Building
Modern SEO is not just about Google blue links. We optimise for AI search experiences, build entity authority, and earn citations across the search ecosystem.
Your brand needs to show up wherever buyers are looking, including the places that did not exist three years ago.
Includes:
- AI search visibility optimisation for ChatGPT, Perplexity, and Google AI overviews
- Entity optimisation and structured data for AI citation
- Featured snippet and zero-click result targeting
- Review site optimisation including G2, Capterra, and category-specific platforms
- Authority and trust signal building
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Phase 5
Reporting & Iteration
We report on what SEO is producing in pipeline, not just what is ranking.
Every month we show what is working, what is not, and what we are changing. Strategy adapts based on real performance data, not assumptions.
Includes:
- Monthly performance reporting tied to organic conversions and pipeline
- Keyword ranking and traffic growth tracking
- AI search visibility tracking
- Quarterly strategy review with clear next-step recommendations
- Continuous optimisation based on what is working
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IN-HOUSE CREATIVE
SEO programs that produce traffic that actually converts and rankings that compound over time.
From technical fixes to content libraries to authority-building campaigns, here is a sample of recent SEO work for software companies.
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Free Audit
Get a Free SEO Audit of your website
Fill out the form below:
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia for SEO.
We run SEO for software companies that connect every keyword, page, and link to real business outcomes. Strategy, technical work, content, and reporting handled by one team that understands software marketing.
We understand how software buyers search.
Software is not bought from a single article. It is researched across category content, comparison pages, alternatives lists, review sites, and AI tools before anyone takes a sales call. We build SEO that meets buyers at every stage instead of chasing top-of-funnel rankings that never produce pipeline.
Technical, content, and authority under one team.
Most SEO agencies specialise in one of these. We do all three. The technical foundation, the content production, and the authority building all happen together so the work compounds instead of leaking between teams.
We optimise for AI search, not just Google.
Zero-click results, AI summaries, and LLM citations are eating traditional search traffic. We build SEO that works across the modern search ecosystem so your brand stays visible wherever buyers are looking.
We focus on bottom-of-funnel as much as top.
Top-of-funnel rankings build traffic. Bottom-of-funnel rankings build pipeline. Most agencies only do the first. We compete for comparison terms, alternatives queries, and product-specific searches alongside category content because that is what closes deals.
Reporting tied to pipeline, not page views.
We connect SEO performance to the CRM where possible so leadership can see what organic search is influencing in pipeline and revenue, not just what is getting traffic.
We focus on results that matter
Qualified leads, organic conversions, and pipeline contribution. Not vanity metrics like total impressions and average position.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with product-market fit and a defined audience
- You are ready to invest in SEO as a long-term channel, not a 90 day test
- You want SEO that drives qualified leads, not just traffic
- You want a team that understands software marketing, not a generalist SEO shop
- You have an existing site that needs to perform better, or you are willing to invest in the technical foundation properly
We are probably not the right fit if:
- You are pre-product-market fit and still figuring out who your buyer is
- You expect SEO to produce pipeline in 30 days — SEO compounds over months, not weeks
- You want black-hat tactics or link schemes that produce short-term gains and long-term penalties
- You are not willing to fix technical issues or invest in content as part of the program
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ACHIEVEMENTS
The Meta award-winning agency behind 17M+ impressions
An award-winning team that does one thing: paid ads for software companies. We handle the strategy, the creative, and the execution, and we build all of it around how SaaS buyers actually buy.
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WALK AWAY WITH AN ACTION PLAN
Book a free 30-minute strategy call
We’ll review your site and ad account live, show you the exact fixes to get more demos, and send a written audit within 48 hours.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
How long before SEO starts producing results?
SEO compounds. Most programs start producing meaningful traffic data within 60 to 90 days.
Bottom-of-funnel content like comparison and alternatives pages can produce conversions much faster, sometimes within the first month, because they target buyers at the decision stage.
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Full program maturity, where you can see consistent pipeline impact, typically takes 6 to 12 months. Anyone promising organic results in 30 days is overpromising.
Do you handle the technical SEO work or do we?
Do you produce the content as well?
How do you handle AI search and zero-click results?
How do you measure success?
What about backlinks and link building?
Do you do programmatic SEO?
Will the work survive Google updates?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
