SaaS Marketing Agency
SaaS Marketing Agency
Turn paid traffic into booked demos, free trials, and paying users.
We help B2B SaaS companies turn paid traffic into booked demos, qualified free trials, and paying users, with a customer acquisition system built for scale.
Trusted by companies backed by:
- CASE STUDIES
"What about actual results?"
Outcomes from SaaS teams we’ve worked with.
First SQL in 14 Days, $7.1M+ Raised
Co-founder, Catalyx Space
20+ SQLs in Under 30 Days
Chief Revenue Officer, CultureX
Helped Raise over $175K+ USD
Co-founder, Bobaquest
Rebranding resulting in 5X Revenue
Marketing Lead, Anzenna
Work They Genuinely Loved
Founder, FinAigent
- Founder, Skitmedia
From the founders desk
Built from real SaaS growth experience across acquisition, funnel optimization, and revenue strategy.
- BACKGROUND & EXPERIENCE
Hey, I’m Aktheer Ilyas, Founder of Skitmedia
I help B2B and SaaS companies turn paid marketing into pipeline, not vanity metrics. I have owned growth and revenue as a CMO at multiple SaaS companies, so I have sat in your seat. I know most marketing reports never show up in the demo or revenue numbers. Closing that gap is the whole job.
- Currently leading marketing as a fractional CMO for SaaS and D2C brands
- 3× SaaS CMO & Marketing Strategist
- Former CMO at SaaS companies including FerryPal, Clientread, and Medicare
- PROVEN TRACK RECORD
Why my advice is worth listening to:
- Beat much larger competitors on growth while leading FerryPal
- 3× SaaS CMO with end-to-end ownership of growth and revenue
- 4× Meta Award winner for marketing performance
- Generated 17M+ organic Instagram impressions for my own digital product
- Drove 250k+ impressions on X
- Generated millions of YouTube views through performance-led video strategy
- Free Audit
See what is leaking in your SaaS funnel. Book a free strategy call.
No forms. Book a 30-minute strategy call. We review your funnel and campaigns live, then send a written plan within 48 hours.
- Are you tired of...
Most SaaS marketing does not fail from a lack of budget. It fails from poor execution.
The targeting is off, the funnel leaks, and the campaigns go stale. Here is what that usually looks like.
You spend on ads but nothing converts.
Clicks are up, signups are flat. You are paying for traffic that is not your buyer, or the page does not turn them into a demo.
Your targeting reaches the wrong people.
Broad match, weak audiences, and cheap lookalikes burn budget on people who will never buy. Spend climbs, qualified pipeline does not.
Your funnel leaks after the click.
The ad does its job, then the landing page, offer, or follow-up drops the lead. You pay for the click and lose the conversion.
Your campaigns go stale and CAC creeps up.
The same creatives and audiences run for months. Performance decays, cost per acquisition rises, and nobody is testing the next angle.
You cannot tell what marketing is actually producing.
Impressions, clicks, and cost per lead. None of it tells you what is becoming pipeline and revenue.
- What We Do
Marketing built around the buyers you actually want to reach.
We do not just run ads. As a SaaS PPC and paid search agency, we build a customer acquisition system that connects targeting, funnel, creative, and follow-up.
Paid Search and PPC (Google Ads)
Search campaigns that put you in front of buyers actively looking for your category. Tight ad group structure, message-matched landing pages, and bidding tuned to pipeline.
Best for:
SaaS companies with high-intent search demand who want demos and trials, not just clicks.
LinkedIn Ads
Account and audience targeting that reaches the exact titles and companies you sell to. Creative and offers built to stop the scroll and book the call.
Best for:
B2B SaaS with a defined ICP and a deal size that justifies LinkedIn CPMs.
Landing Pages and CRO
Pages built to convert paid traffic, not just look good. Message match, a clear offer, on-page booking, and a test plan to lift conversion over time.
Best for:
SaaS teams sending paid traffic to a homepage or a weak page and leaking conversions.
Creative and Ad Production
Ad creative, hooks, and angles produced and tested at the pace performance needs. We write, design, and ship, then keep the winners.
Best for:
SaaS teams whose campaigns have gone stale and need fresh creative to reset CAC.
Lifecycle and Email
Nurture and follow-up that turns trials and leads into paying users. Sequences tied to product behaviour and a clean sales handoff.
Best for:
SaaS with trials or leads that sign up and then go quiet before they convert.
Analytics and Attribution
Tracking and reporting that ties spend to pipeline and revenue, not vanity metrics. You see what is working and what to cut.
Best for:
SaaS teams who cannot tell which channel or campaign is actually producing pipeline.
- Approach
How we run marketing programs for SaaS companies.
Most agencies hand you a dashboard full of clicks and impressions. We run a system that turns spend into pipeline.
- Phase 1
Strategy and Audit
We start by reviewing the full picture. Your ICP, offer, funnel, current campaigns, and tracking. Not just the ad account.
The output is a clear view of where spend is leaking and what to fix first.
Includes:
- Full audit of your ad accounts, funnel, and tracking
- Audit of your current creative and messaging
- Review of your offer and landing page conversion
- Competitor and channel analysis to find the gaps
- ICP and buyer journey mapped against your campaigns
- Phase 2
Funnel and Offer
We tighten the path from click to customer. Landing pages, offer, on-page booking, and the follow-up that turns leads into demos.
Targeting by funnel stage, page and offer fixes, and a clear test plan.
Includes:
- Channel and budget plan built around buying intent
- Offers and messaging mapped to funnel stages, top, middle, and bottom
- Landing page and offer fixes prioritised by impact and effort
- Tracking and conversion setup recommendations
- 30 to 90 day rollout plan with clear milestones
- Phase 3
Campaigns
We build and launch the campaigns. Google Ads and LinkedIn, structured for control, message-matched to the page, and bid to pipeline.
Strategy without execution does not produce pipeline.
Includes:
- Campaigns built and launched across paid search and LinkedIn
- Ad creative and copy produced by a team that gets SaaS
- Landing page builds and optimisation
- Conversion tracking and attribution implemented
- Retargeting and follow up for warm leads
- Phase 4
Optimization
We test creative, audiences, and offers every week. Cut what is not working, scale what is, and keep CAC in check.
Your spend should compound, not decay. We treat every month as a test cycle.
Includes:
- Weekly creative, audience, and offer testing
- New angles and offers tested against the controls
- Budget moved to the winners, losers cut
- Audience and bid adjustments based on what converts
- Conversion rate testing on the landing pages
- Phase 5
Reporting
We report on what marketing is producing in pipeline, not just what is clicking.
Every month we show what is working, what is not, and what we are changing.
Includes:
- Monthly reporting tied to pipeline and revenue
- Cost per demo and CAC tracking
- A clear view of what is working and what we are changing
- Quarterly strategy review with clear next-step recommendations
- Continuous optimisation based on what is working
- RECENT WORK
Marketing programs that produce pipeline, not just clicks and impressions.
From paid search and LinkedIn to landing pages and lifecycle, built and run by one senior team.
Paid Social
Paid Search
Landing PAGES
Raised funding
To First SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Landing PAGES
Conversion uplift
Visual uplift
“Big thanks to @skitilly, super happy with how it turned out!”
Branding
Product Design
Landing PAGES
Raised funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Landing PAGES
Higher perceived value
UI/UX overhaul
Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch.
Product Design
Landing PAGES
Spend optimised
Revenue growth
“I am touched with the way Akhteer and his team interacted with me at every stage of our engagement.”
- Free Audit
Get a free SaaS marketing strategy call
No forms. Book a 30-minute strategy call. We review your funnel and campaigns live, then send a written plan within 48 hours.
- WHY US?
Why SaaS companies choose Skitmedia for PPC and paid marketing.
As a SaaS PPC and paid search agency, we run paid search and LinkedIn for SaaS companies, connecting targeting, funnel, and follow-up into one system.
We understand how SaaS buyers actually buy.
Software is a considered purchase. We build campaigns around the demo, the trial, and the buying committee, not a single click.
Channels, funnel, and creative under one team.
Most agencies run ads and stop there. We own targeting, landing pages, creative, and follow-up, so nothing falls between the cracks.
We optimise for pipeline, not clicks.
Cheap leads that never convert are easy to buy. We bid and target for demos and revenue, not vanity metrics.
We focus on the demo and the trial, not just the lead.
Top of funnel fills a form. Bottom of funnel fills your calendar. We build for both, weighted to pipeline.
Reporting tied to pipeline, not page views.
We connect spend to the CRM where possible, so leadership sees cost per demo and pipeline, not just cost per click.
We focus on results that matter.
Booked demos, qualified trials, and pipeline contribution. Not impressions and clicks.
- Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with product-market fit and a defined audience
- You are ready to invest in paid marketing as a system, not a one month test
- You want marketing that drives qualified demos, not just leads
- You want a team that understands SaaS marketing, not a generalist agency
- You have budget to put behind paid, and you want it run properly
We are probably not the right fit if:
- You are pre-product-market fit and still figuring out who your buyer is
- You expect paid marketing to hit full pipeline in week one. It takes a few cycles to dial in.
- You want cheap leads at any cost, even if they never convert
- You are not willing to invest in the funnel and creative, only in turning ads on
- ACHIEVEMENTS
The Meta award-winning agency behind 17M+ impressions
An award-winning team that does one thing: paid ads for software companies. We handle the strategy, the creative, and the execution, and we build all of it around how SaaS buyers actually buy.
- WALK AWAY WITH AN ACTION PLAN
Book a free 30-minute strategy call
We’ll review your site and ad account live, show you the exact fixes to get more demos, and send a written audit within 48 hours.
- Free Audit
Ready to turn paid traffic into pipeline?
No forms. Book a 30-minute strategy call. We review your funnel and campaigns live, then send a written plan within 48 hours.
- FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
How long before paid marketing starts producing results?
Do you run the campaigns and creative, or do we?
Which channels do you run?
Do you build the landing pages too?
How do you measure success?
What does it cost, and is there a lock in?
Can you work with our existing team or tools?
How quickly do you respond to a lead?
- Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
