News
Web and app development for software companies
Go from Idea to a working Product superfast.
We design and build websites, web apps, and mobile apps for software companies and startups. Strategy, design, and development handled by one team, built to launch and built to grow.
Trusted by companies backed by:
- RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8.5M
Raised funding
5X
Revenue growth
AI meeting transcription app that records, transcribes, and summarizes meetings. Supports video links, file uploads, and follow-up AI chat.
- Generates summaries, full transcripts, and AI chat from any meeting
- 100% private and secure
- Live on iOS and Android
Write faster in all your apps, on any device Seamless speech-to-text in every application on your phone or computer.
- 4x faster than typing
- Personal dictionary
- Live on iOS and Android
Clinical guidelines app for healthcare professionals providing instant, unbiased, evidence-based answers across all medical specialties with citation verification.
- Sources from authoritative medical institutions only
- Supports dark mode and citation cross-checking
- Live on iOS and Android
- Problems we fix
The Development Problems We Help Fix
Most development projects do not fail because of the technology.
They fail because of unclear scope, misaligned teams, and builds that take too long and cost too much.
The build is taking too long.
The backlog keeps growing, launch keeps moving, and the window to get the product in front of users is closing. Every week of delay is a week of learning you are not getting.
You have a vision but no technical team to build it.
The idea is clear. The roadmap is clear. But without the right developers and designers working together, nothing ships. Hiring in-house takes time you do not have.
You have tried another agency and it went wrong.
Missed deadlines, ballooning costs, code that nobody can maintain, or a product that does not match what was agreed. The project ended and you are starting again with less budget and less time.
You are not sure what to build first.
There are too many features on the list and not enough clarity on what the core product actually needs to be. Without someone to help scope it properly, you end up building too much and validating too little.
The product works but does not look or feel right.
The functionality is there but the design, the user experience, and the overall quality are not at the level the product deserves. It is holding back adoption and making it harder to sell.
- What We Build
Websites, web apps, and mobile apps for software companies and startups.
We do not build for the sake of building. Everything we ship is designed to work for the people using it and produce real outcomes for the business behind it.
Marketing Websites
High-performance websites built to communicate what your product does, establish credibility, and convert visitors into leads or signups. Copy, design, and development handled together so the site works as a business tool from day one.
Best for:
Software companies, startups, and service businesses that need a professional web presence that earns trust and drives conversions.
MVP Development
A focused first version of your product built to validate the core idea with real users as quickly as possible. We help define what the MVP actually needs to be, scope it tightly, and ship it before the list of features gets out of control.
Best for:
Founders and early-stage startups that need to get a working product in front of users without burning six months and the entire budget on version one.
Web Applications
Custom web apps built for internal workflows, customer-facing platforms, SaaS products, booking systems, dashboards, and anything else that needs to work reliably at scale. Frontend and backend built together by the same team.
Best for:
Software companies and businesses that need a custom platform rather than a website, built to handle real users and real data from the start.
Mobile Apps
iOS and Android apps built for consumer products, productivity tools, AI-powered utilities, and anything that needs to live on a phone. We build apps that feel native, perform well, and are designed around how people actually use their devices.
Best for:
Founders and companies launching a mobile-first product or adding a mobile experience to an existing web platform.
AI-Powered Products
Products built with AI features integrated from the start rather than added on afterwards. Garden planners, photo generators, transcription tools, study apps, medical tools, posture correction, and more. We have built across a wide range of AI-powered use cases and know how to get the integration right.
Best for:
Founders building AI-native products and software companies looking to add AI capabilities to an existing platform without breaking what already works.
Web App Frontends
Frontend builds for companies that have a backend in place but need the interface rebuilt or significantly improved. We take over the frontend and build something that works properly across devices and reflects the quality of
the product behind it.
Best for:
Companies with an existing backend that needs a better interface, or teams that need frontend development capacity without hiring in-house.
- Areas We Specialize at
Why software companies work with us
Book a call to see how we help software companies turn paid ads into clearer results, better efficiency, and steady growth.
- Approach
How we build web and app products for software companies.
We do not start with code. Every project starts with a clear scope, a shared understanding of what success looks like, and a plan that keeps the build on track from day one.
- Phase 1
Discovery & Scoping
We start by understanding what you are building, who it is for, and what it needs to do on day one. This produces a clear scope that everyone agrees on before anything is designed or built.
Most projects run over time and budget because the scope was never properly defined. This phase exists to prevent that.
Includes:
- Requirements gathering covering product goals, user needs, and technical constraints
- Feature prioritization to separate what the MVP needs from what can come later
- Technical architecture review covering stack, integrations, and scalability
- Project scope document with timeline and milestone breakdown
- Stakeholder alignment before design or development begins
- Phase 2
Design & Prototyping
We design the product before we build it. Every screen, flow, and interaction is worked out in Figma so you can see exactly what you are getting before a line of code is written.
Design decisions are made based on how users will actually use the product, not on what looks impressive in a presentation.
Includes:
- User flow mapping and information architecture
- Wireframes covering all key screens and states
- High-fidelity UI design in Figma
- Interactive prototype for review and feedback
- Design system and component library for consistent development
- Phase 3
Development
We build in sprints with regular check-ins so you can see progress, give feedback, and course-correct before it becomes expensive to change. No black box builds where you wait three months and hope for the best.
Includes:
- Frontend development built to the approved design
- Backend and API development where required
- Database architecture and data modelling
- Third-party integrations including payment, auth, CRM, and AI services
- Code reviews and quality checks throughout the build
- Phase 4
Testing & QA
Every product goes through structured testing before it goes live. Functional testing, device and browser testing, performance testing, and user acceptance testing with the client team.
Includes:
- Functional testing across all features and user flows
- Cross-device and cross-browser testing
- Performance and load testing
- Bug tracking and resolution
- Client UAT walkthrough before launch sign-off
- Phase 5
AI-Powered Products
Products built with AI features integrated from the start rather than added on afterwards. Garden planners, photo generators, transcription tools, study apps, medical tools, posture correction, and more. We have built across a wide range of AI-powered use cases and know how to get the integration right.
Includes:
- Production deployment and environment setup
- Monitoring and error tracking setup
- Post-launch bug fixes and performance tuning
- Documentation and handover for your team
- Ongoing retainer support available for continued development
- WHY US?
Why software companies work with SkitMedia for development.
We build web and app products for software companies with clear process, strong design, and development that ships on time and does what it was supposed to do.
Design and development under one
We work with software businesses at different stages and build around what actually drives growth, not generic ad tactics borrowed from other industries.
We help you scope it before we build it.
Unclear scope is the most common reason development projects run over time and budget. We work through the requirements properly before a line of code is written, so everyone knows what is being built and what it will cost.
We build in sprints with regular check-ins.
No black box builds. You see progress at every sprint, give feedback before it is expensive to change, and always know what is happening and what comes next.
We have built across a wide range of product.
Marketing websites, web apps, mobile apps, AI-powered tools, booking systems, dashboards, SaaS platforms, and more. That breadth means we have seen most problems before and know how to solve them without starting from scratch every time.
Senior people stay close to the work.
Your project is led by experienced people who stay on it. The person who scopes the project is the same person overseeing the build. There is no handoff to a junior team after the kickoff call.
We focus on products that actually work.
We care about whether the product launches, whether users can use it, and whether it does what the business needed it to do. Not how it looks in a portfolio.
Paid Social
Paid Search
Landing PAGES
Raised funding
To First SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Landing PAGES
Conversion uplift
Visual uplift
“Big thanks to @skitilly, super happy with how it turned out!”
Branding
Product Design
Landing PAGES
Raised funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Landing PAGES
Higher perceived value
UI/UX overhaul
Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch.
Product Design
Landing PAGES
Spend optimised
Revenue growth
“I am touched with the way Akhteer and his team interacted with me at every stage of our engagement.”
- WHY US?
Who We Are a Good Fit For
We are a strong fit if:
- You are a software company or startup with a clear product idea and a defined audience
- You want design and development handled by one team with no gaps between the two
- You need to move quickly and want a team that can scope, design, and build without long ramp-up times
- You have been burned by a previous agency and want a team with a clear process and honest communication
- You want to ship something that works, not something that looks good in a handover document
We are probably not the right fit if:
- You are still exploring the idea and have not validated that anyone wants the product yet
- You want the cheapest option available — we build properly and price accordingly
- You want to hand over a brief and disappear until launch — we need regular input and feedback to get it right
- You need a team to maintain legacy code built in a framework we do not work with
- FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies, SaaS businesses, and startups that have a clear product idea and want design and development handled together by one team. That includes companies building their first product, teams rebuilding something that is not working, and businesses that need a new feature or platform built alongside an existing product.
What makes you different from other agencies?
How long does a typical project take?
What does the development process look like?
Do you handle the full product or just part of it?
What happens after launch?
Do you work with AI products?
How do you handle pricing?
- Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Co-founder at Catalyx Space
- Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Chief Executive
- Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Ex-Sec Lead at Yahoo!, Atlassian and Google
- Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Chief Executive Officer, Domaby
- Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Co-founder, Alle
- Blog
Blog & News
Insights on SaaS marketing, brand strategy, and building websites that convert.
- WALK AWAY WITH AN ACTION PLAN
Book a free 30-minute strategy call
We’ll review your site and ad account live, show you the exact fixes to get more demos, and send a written audit within 48 hours.
- Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
