PAID Social
Paid social for software companies
Paid social that brings the right people to your product.
We help software companies turn paid social into a real growth channel. LinkedIn, Meta, Reddit, and YouTube all managed as one system, with strategy, creative, execution, and reporting handled by one team.
Trusted by companies backed by:
Paid Social
Paid Search
Landing PAGES
Raised funding
To First SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Landing PAGES
Conversion uplift
Visual uplift
“Big thanks to @skitilly, super happy with how it turned out!”
Branding
Product Design
Landing PAGES
Raised funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Landing PAGES
Higher perceived value
UI/UX overhaul
Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch.
Product Design
Landing PAGES
Spend optimised
Revenue growth
“I am touched with the way Akhteer and his team interacted with me at every stage of our engagement.”
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The Paid Social Problems We Help Fix
Most paid social does not fail because of budget.
It fails because the targeting, creative, and reporting are not working together.
Your ads are reaching the wrong people.
Targeting is too broad or too generic. The right buyers are not seeing your ads and the clicks you are getting are not turning into qualified leads or signups.
Your audience has seen the same ads too many times.
You are running to a small, specific audience. When the creative does not change, performance drops and your budget keeps spending without results.
You cannot clearly see what paid is actually driving
Your reports show clicks, leads, installs, or signups. But when you try to understand what turned into revenue or real growth, the picture is unclear.
There is budget going in but no real strategy behind it.
Campaigns are live but there is no clear funnel, no audience structure, and no connection to how your product is actually bought.
You want to invest in paid social but do not know where to start.
Choosing the right platforms, building the right audiences, producing creative that works — it is a real lift without someone who has done it for software companies.
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Approach
How we run paid social for software companies
Most paid social agencies give you a campaign setup and a monthly report. We run a five-step system that connects audiences, creative, landing pages, and reporting to real business results.
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Phase 1
Audit & Foundation
We start by looking at what is actually happening in the account, not just what the dashboard says.
That means checking targeting, creative performance, tracking, attribution, and where spend is being wasted. We also look at whether paid social is actually contributing to qualified leads, signups, trials, sales, or revenue
The goal is to find the biggest problems first, fix the gaps, and build on what is already working.
Includes:
- Full paid social account audit across active platforms
- Audience targeting and segmentation review
- Creative performance and fatigue analysis
- Tracking and attribution review
- Competitive paid social review
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Phase 2
Strategy & Architecture
Once the audit is done, we build the paid social strategy around your business, your growth model, and your buying journey.
That includes choosing the right platforms, deciding how budget should be split, building the right campaign structure, and mapping audiences to each stage of the funnel.
Every platform should have a clear role. Every campaign should have a clear purpose.
Includes:
- Platform selection and budget allocation by funnel stage
- Campaign structure and audience segmentation
- Targeting strategy for the right users or accounts
- 30 to 90 day rollout plan with clear milestones
- Retargeting and remarketing flow design across platforms
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Phase 3
Creative & Messaging
A lot of paid social underperforms because the creative is weak, repetitive, or not built for the platform.
We create messaging and creative that fit the audience, the platform, and the stage of the funnel. That can include static ads, motion ads, video ads, thought-leadership style content, and landing pages built to convert.
The goal is not just to make ads look good. It is to make them perform.
Includes:
- Ad copy and messaging variations by platform
- Static, motion, and short-form video creative
- Platform-native formats where relevant
- Landing pages for paid social traffic
- Messaging frameworks tied to customer pain points and buying stages
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Phase 4
Launch & Structured Testing
We do not launch campaigns and leave them running unchanged.
We launch in clear testing cycles, measure what is working, and keep improving based on real performance data. That includes testing audiences, creative, messaging, placements, and platform features.
Winning combinations get more budget. Weak performers get changed or removed.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across audiences, creative, messaging, and formats
- Ongoing experimentation in structured sprints
- Platform-specific feature testing
- Budget reallocation based on performance signals
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Phase 5
Optimization & Business Reporting
Most agencies stop at clicks, leads, and platform dashboards. We go further than that.
We optimize around the outcomes that matter to your business and report on paid social in a way your team can actually use. That means showing what is driving qualified pipeline, signups, paid conversions, customer acquisition, or revenue depending on your model.
The goal is simple: make paid social easier to understand and more accountable to real growth.
Includes:
- Ongoing optimization based on business outcomes
- Attribution and reporting setup
- Weekly performance updates and strategy calls
- Reporting tied to efficiency, conversion quality, and growth
- Regular reviews with clear next-step recommendations
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Solution
Channels We Manage + In-House Creative
We manage the paid channels that matter most for software companies and build the right mix based on your audience, growth model, and budget.
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LinkedIn Ads
Best for reaching decision-makers, specific job roles, and target accounts.
We use LinkedIn to help software companies reach the right people inside the right companies through precise B2B targeting, account lists, retargeting, and funnel-specific campaigns.
Best for:
Software companies selling to businesses, especially mid-market or enterprise buyers.
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Meta Ads
Best for awareness, retargeting, and cost-efficient scale.
We use Meta to create demand, support retargeting, and help software brands stay visible across the buying journey with strong creative and a smart audience strategy.
Best for:
Software companies and apps that want to combine scale, retargeting, and lower-cost reach alongside other channels.
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Reddit Ads
Best for reaching technical audiences where they already talk about the problems your product solves.
We build Reddit-native campaigns that fit the platform, not repurposed ads from LinkedIn. Subreddit-level targeting gets your product in front of the right communities at a fraction of the cost of other channels.
Best for:
Developer tools, technical products, and software with a niche audience that is active in category-specific communities.
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YouTube Ads
Best for building trust before conversion.
We use YouTube for product education, feature-led storytelling, demos, and customer proof, helping your audience understand the product before they are ready to buy.
Best for:
Software companies with strong demos, strong product education, or strong customer stories.
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TikTok Ads
Best for software companies whose buyers are active on the platform.
We run TikTok campaigns built for how the platform works. Not repurposed content from other channels.
Best for:
Software companies targeting a younger or growth-stage audience where TikTok fits the buyer profile.
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Creative Built In-House
Strategy, copy, design, and iteration all sit under one team.
We produce static ads, motion ads, video ads, landing pages, and new messaging angles on an ongoing basis so campaigns do not go stale and performance keeps improving.
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IN-HOUSE CREATIVE
Creative built to convert, not just look good.
Our in-house team produces fresh creative every sprint across LinkedIn, Meta, Reddit, and YouTube, including static ads, motion ads, video ads, and document ads. Here’s a sample of recent work for software companies.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with us.
We help software companies grow through paid ads with clear strategy, strong creative, fast execution, and reporting tied to real business outcomes.
We understand how SaaS companies grow
We work with software businesses at different stages and build around what actually drives growth, not generic ad tactics borrowed from other industries.
Senior experts stay close to the work
Your account is led by experienced strategists and supported by specialists across media buying, creative, and landing pages.
Clear process. No confusion.
We run a structured system with proactive communication, so your team always knows what is happening and what comes next.
Creative & performance work as one
Strategy, copy, design, and landing pages are built together, so campaigns stay clear, consistent, and focused on conversion.
We focus on results that matter
We care about qualified leads, signups, revenue, and efficiency, not vanity metrics that look good in reports but do not help the business grow.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
