Linkedin ads
LinkedIn Ads for software companies
LinkedIn Ads that reach the right people inside the right companies.
We run full-funnel LinkedIn Ads campaigns for software companies. From awareness to conversion, built for buying committees and longer sales cycles, with in-house creative and reporting that connects to real business outcomes.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The LinkedIn Ads Problems We Help Fix
Most LinkedIn Ads problems do not come from the platform.
They come from how the funnel is built and what it is actually trying to do.
You are talking to people who are not ready to buy yet
Cold audiences do not want a demo request the first time they see your ad. Without warming them up first, conversion campaigns burn budget on people who have no context for what you do.
The leads look fine on paper but sales disagrees
Lead gen forms optimise for volume and not for intent. You end up with a lot of fills and very few conversations that go anywhere.
Your audience is seeing the same ads on repeat
Narrow audiences hit ad fatigue fast. When the creative does not change, engagement drops and the spend keeps going out without results coming back.
You cannot prove what LinkedIn is producing
Last-click attribution makes LinkedIn invisible when sales cycles are long. You can see what you are spending but you cannot show what it is contributing.
You do not know where to start with LinkedIn Ads
Multiple ad formats, audience types, and a full funnel to build. It is a serious lift without someone who has done it for software companies before.
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Approach
How we run LinkedIn Ads for software companies.
Most LinkedIn agencies launch campaigns and send a monthly report. We run a five-phase system that builds a full-funnel LinkedIn program from awareness through to conversion, with every impression connected to real outcomes.
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Phase 1
Audit & Foundation
We review the account against how software buying actually works, not just what campaign manager shows.
Audience quality, ad format mix, funnel gaps, creative fatigue, lead gen form performance, and how LinkedIn spend maps to actual pipeline data.
Includes:
- Full LinkedIn Ads account audit across all active campaign types
- Audience targeting review including account lists and seniority layering
- Lead gen form performance and lead quality analysis
- Creative fatigue assessment across formats
- Conversion tracking and attribution gap identification
- Competitive LinkedIn ad landscape review
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Phase 2
Strategy & Architecture
We build the LinkedIn strategy around your ICP, your growth model, and how your product is bought.
Platform budget allocation, campaign structure, audience segmentation, and how the funnel connects to your CRM.
Includes:
- Full-funnel campaign architecture from awareness to conversion
- ICP validation and target account list strategy
- Audience segmentation by funnel stage and buying intent
- CRM integration and pipeline attribution setup
- Landing page strategy and conversion path design
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Phase 3
Creative & Messaging
We produce every ad in-house before campaigns go live.
Ad copy, static ads, carousels, video, and document ads. Everything is built around the specific audience and where they are in the funnel.
Includes:
- Ad copy across all formats and funnel stages
- Static and carousel ads
- Video and document ads
- Landing page copy and design for LinkedIn traffic
- Creative brief and testing hypothesis for each variant
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Phase 4
Launch & Structured Testing
Campaigns go live in a defined testing structure.
Audiences, creative, and formats are all tested on a continuous cadence. What produces pipeline gets more budget. What does not gets changed.
Includes:
- Phased campaign launch by funnel stage
- Structured A/B testing across creative, audience, and format
- Budget reallocation based on pipeline performance
- Lead quality review and audience refinement
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Phase 5
Optimisation & Reporting
Weekly optimisations tied to pipeline data.
Monthly reporting shows what LinkedIn is producing in the CRM so leadership can see what the spend is contributing to the business.
Includes:
- Weekly bid, budget, and audience optimisations
- Creative rotation and fatigue management
- Sprint-based new creative production based on test results
- Monthly pipeline and revenue reporting
- Regular strategy reviews with clear next steps
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Ad Formats We Use
LinkedIn ad formats built for software buying committees.
We build the format mix that fits your ICP, your funnel stage, and your budget. Not every format works for every company and we recommend what makes sense rather than using everything by default.
Sponsored Content (Single Image and Carousel)
The core LinkedIn ad format. Single image for direct response and carousels for multi-frame storytelling and product walkthroughs. Creative variations at every funnel stage from awareness content for cold audiences through to conversion-focused ads for warm prospects.
Best for:
Full-funnel campaigns targeting buying committees with in-feed creative.
Document Ads
Native ads that let prospects read through content directly in the feed. Whitepapers, benchmark reports, and comparison frameworks consumed before the form appears. High engagement because the content qualifies the prospect before they commit to anything.
Best for:
Mid-funnel lead generation where the content itself does the qualifying.
Thought Leader Ads
Sponsored posts from founders and senior team members that appear as organic content with paid distribution. Personal voices consistently outperform brand pages on LinkedIn. We amplify high-performing organic posts or produce new content built specifically for this format.
Best for:
Top-of-funnel awareness and trust building where personal credibility matters more than brand recognition.
Conversation Ads
Direct message ads with branching logic where prospects choose their own path. Book a demo, download a resource, visit a product page. We design flows that qualify interest before sending traffic to a form or landing page.
Best for:
Mid-to-bottom-funnel engagement when prospects are actively exploring solutions.
Video Ads
Product demos, customer stories, and feature walkthroughs served in-feed. Short form, optimised for sound-off viewing with clear calls to action. LinkedIn’s professional context means video reaches buyers in work mode.
Best for:
Software companies with product demos or customer stories that translate well to video.
Lead Gen Forms
LinkedIn’s native forms pre-populate with profile data which reduces friction. We configure forms with qualifying fields and CRM integration that routes leads to sales with full context attached.
Best for:
Mid-funnel lead capture at lower cost per lead than website conversions, when quality controls are in place.
Note on audience targeting
Agencies that waste LinkedIn budget rely on one targeting dimension. Job title alone or industry alone is not enough. We layer account lists with job function, seniority, and exclusions. That combination is what makes LinkedIn's higher cost per click worth paying.
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IN-HOUSE CREATIVE
LinkedIn ads built for software buyers, not brand awareness.
Our in-house team ships new creative every sprint. Sponsored content, document ads, carousel creative, video, and thought leader ad content. Here is a sample of recent work.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia for LinkedIn Ads.
We run LinkedIn Ads for software companies with a focus on reaching the right people inside the right companies and connecting that spend to real business outcomes.
We understand software buying committees
Every audience strategy and campaign structure we build is based on how software buying decisions actually work. Multiple stakeholders, longer cycles, and the need to build familiarity before asking for a commitment.
Senior people stay close to the account
Your account is led by an experienced strategist who stays on it. The person who plans the strategy is the same person optimising the campaigns.
Creative is produced every sprint.
We run a structured system with proactive communication, so your team always knows what is happening and what comes next.
LinkedIn within a wider paid media strategy
LinkedIn works harder alongside Google Ads for demand capture and Meta for retargeting. We run LinkedIn as part of a coordinated paid media system rather than as a channel in isolation.
Reporting connected to real outcomes.
We set up tracking and reporting that shows what LinkedIn is producing in the CRM. Pipeline generated, opportunities influenced, and revenue attributed so leadership can see what the spend is doing.
We focus on results that matter
We care about qualified pipeline and revenue. Not follower counts and engagement rate.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
