x ads
X Ads for software companies
X Ads that put your product in front of the conversations your buyers are already having.
We run X Ads campaigns for software companies. Strategy, in-house creative, and reporting that connects every impression to real business outcomes. Built for an audience that is sceptical of ads and responds to authenticity over polish.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The X Ads Problems We Help Fix
Most software companies either ignore X entirely or run it with the wrong approach
The platform has a distinct culture and audience. What works on LinkedIn or Meta does not transfer directly.
You have written X off since the rebrand
A lot of marketing teams deprioritised the platform when it became X. But the audience is still there. Developers, founders, product people, and technical buyers are active and vocal, and the cost to reach them is lower than most other channels.
Your creative is too polished for the platform
X rewards authenticity and directness. Overly designed brand ads stand out for the wrong reasons. The content that performs here looks more like a strong tweet than a campaign asset.
You are targeting too broadly
X’s targeting is powerful when used correctly with keyword targeting, follower lookalikes, and interest stacking but most accounts run on broad interest categories and wonder why the audience quality is poor.
You cannot prove what X is producing
Clicks and engagements do not answer the pipeline question. Without proper conversion tracking and CRM integration the spend has no visible connection to business outcomes.
You do not know where X fits in the mix
X is not a primary demand capture channel for most software companies. But as part of a wider paid media system it can generate awareness, drive traffic to high-intent content, and reach technical audiences that other platforms miss.
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Approach
How we run X Ads for software companies.
We run a five-phase system that treats X as a channel with its own rules, its own creative requirements, and its own role within the wider paid media program.
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Phase 1
Audit & Foundation
We audit the existing X Ads setup and map where the platform fits within the broader paid media strategy.
The output shows what is working, what is wasting budget, and where the real opportunity sits.
Includes:
- Full X Ads account audit covering targeting, creative, and conversion tracking
- Audience quality review and targeting architecture assessment
- Conversion tracking and pixel setup validation
- Competitive landscape review on X
- Channel fit assessment within the wider paid media mix
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Phase 2
Strategy & Architecture
We build the X Ads strategy around where your buyers are on the platform, what they engage with, and how the channel connects to the rest of the paid media program.
X works best when it has a clear role rather than trying to do everything.
Includes:
- X Ads channel strategy within the wider paid media program
- Targeting architecture using keywords, follower lookalikes, and interest stacking
- Campaign structure by funnel stage and audience intent
- Retargeting audience setup from site visitors and engaged users
- Budget allocation relative to other channels
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Phase 3
Creative & Landing Pages
X requires creative that fits the platform’s tone.
Direct, specific, and written like someone who understands the space rather than a brand speaking at an audience. We produce every ad in-house with copy and visuals built specifically for X.
Includes:
- Ad copy written specifically for X's tone and audience expectations
- Static and video creative built for the feed context
- Promoted tweet strategy for high-performing organic content
- Multiple copy variants to test different angles and hooks
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Phase 4
Launch & Structured Testing
We launch in test cycles and measure what the X audience actually responds to.
Targeting approaches, copy angles, and creative formats are tested on a continuous cadence.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across copy angles, targeting, and creative formats
- Budget reallocation based on engagement quality and conversion data
- Audience refinement based on lead quality
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Phase 5
Optimisation & Reporting
We optimise around pipeline and revenue.
Reporting connects X ad activity to the CRM so leadership can see what the channel is contributing alongside the rest of the paid program.
Includes:
- Weekly bid, budget, and targeting optimisations
- Creative rotation based on performance data
- Monthly pipeline and revenue reporting
- Regular strategy reviews with clear next steps
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Ad Formats We Use
X ad formats built for software buyers
We build the format mix that fits the ICP, the funnel stage, and the budget.
Promoted Ads (Image and Video)
The core X ad format. Appears in the feed alongside organic content. Image ads work well for direct response and driving traffic to landing pages. Video ads work for product demos, short explainers, and founder-to-camera content. The creative needs to earn attention in a fast-moving feed.
Best for:
Full-funnel campaigns, driving landing page traffic, and awareness with a specific audience.
Promoted Tweets
Boosting existing tweets that are already performing organically. When a piece of content resonates with your audience, paid distribution extends its reach to targeted segments beyond your followers. This format works particularly well because it already has social proof attached.
Best for:
Amplifying high-performing organic content to targeted audiences, particularly for thought leadership and product announcements.
Carousel Ads
Multi-card format for sequential storytelling, feature breakdowns, or stacking proof points. Users swipe through each card with its own image, headline, and destination. Higher engagement than single image for content that benefits from showing multiple angles.
Best for:
Product walkthroughs, case study highlights, and multi-step narratives for audiences already familiar with the category.
Video Ads
Short-form video in the feed. We keep these direct and front-loaded because X users scroll fast. Product demos, problem statements, and founder to camera content all perform well when the hook lands in the first two seconds.
Best for:
Product demos, top-of-funnel awareness, and building retargeting audiences from video viewers.
Follower Ads
Ads that promote your X account to targeted audiences. Useful when building an organic presence alongside paid campaigns and when the long-term goal includes owning an audience on the platform.
Best for:
Building an X following among your ICP as part of a longer-term organic and paid strategy.
Keyword and Conversation Targeting
X allows targeting based on keywords people are actively tweeting or engaging with, as well as conversations around specific topics. This is particularly powerful for software companies because your buyers are often openly discussing the problems your product solves in real time.
Best for:
Reaching buyers at the exact moment they are expressing the problem your product solves.
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IN-HOUSE CREATIVE
X ads that fit the platform and the audience
We produce copy and creative built specifically for X. Direct, specific, and written for an audience that values authenticity over production value. Here is a sample of recent work.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia for X Ads.
We run X Ads for software companies with creative built specifically for the platform and strategy built around where your buyers actually are and what they respond to.
We understand the X audience for software companies
Developers, founders, and technical buyers are active on X in ways they are not on other platforms. We build campaigns around how this audience uses the platform and what earns their attention rather than applying a generic paid social approach.
Creative built for the platform
X has its own tone and context. We produce ads that fit the feed rather than standing out as obviously branded content. Direct, specific copy performs better here than polished campaign assets.
Keyword and conversation targeting activated
Most X Ads accounts rely on broad interest categories. We use keyword targeting and conversation targeting to reach buyers at the moment they are actively discussing the problems your product solves. This is the feature that makes X genuinely useful for software companies.
Senior people stay close to the account
Your account is led by an experienced strategist who stays on it. The person who plans the strategy is the same person optimising it week to week.
X within a wider paid media system
X works best when it has a clear role alongside other channels rather than trying to do everything. We position it within the wider paid media program so budget allocation and messaging are coordinated rather than running in a silo.
We focus on results that matter
We care about qualified traffic, pipeline, and revenue. Not follower counts and engagement rate.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
