Space Hardware
Orbital Logistics
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
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client overview
Catalyx builds unmanned space labs and re-entry capsules that allow scientific payloads to be launched into orbit and returned to Earth.
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The Challenge
When we first met the team, they were operating under the name Space Rickshaw. The technology was serious. The brand was not reflecting that.
Pain points:
- Branding
- Strategic Rebrand
- Pitch Deck
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what we did
We worked with Catalyx across multiple stages of their growth, from their first logo to a full strategic rebrand, investor pitch materials, and a consistent public presence for the founding team.
Includes
- Branding
- Strategic Rebrand
- Pitch Deck
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OUTCOME
The result was a brand that matched the ambition of the mission and gave investors confidence in the company behind it.
Results
- 5X Revenue
- $ 7.1 Million in funding
- 20+ expanded teams
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what we build
1: Initial Brand Identity as Space Rickshaw
At the earliest stage, before any external validation, the team needed a professional identity to use in early outreach and investor conversations.
Includes:
- Developed the initial brand guidelines
- Developed the initial brand guidelines
- Created the logo, visual identity system, and typography direction
2: Strategic Rebrand to Catalyx
Following acceptance into the Techstars Space Accelerator, the team needed a globally credible identity that matched aerospace and deep-tech expectations. We led the complete rebrand.
Includes:
- Managed the full name change from Space Rickshaw to Catalyx
- Defined the core positioning direction and brand narrative
- Built a refined visual identity designed for aerospace-grade trust and long-term scalability
- Introduced the tagline: Innovation Accelerated
- Shifted external perception from experimental startup to mission-critical infrastructure
3. Investor Pitch Deck and Presentation Materials
We designed the pitch deck used at Google HQ and later investor demo days. Complex orbital logistics concepts needed to be clear and compelling for a non-technical investor audience.
Includes:
- Designed the full pitch deck with timed animations synchronised to the founder's presentation
- Designed the full pitch deck with timed animations synchronised to the founder's presentation
- Made the business model and revenue mechanics immediately understandable for investors
- Created event banners, on-stage displays, and presentation assets for demo days
4. Founder Presence and Public Credibility
To present a venture-backable founding team, we built a consistent and professional public presence for each founder across all platforms.
Includes:
- Designed professional LinkedIn banners for each founder
- Designed professional LinkedIn banners for each founder
- Established a consistent brand identity across all social platforms
- Created a unified, high-trust public presence that reflected the quality of the company
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Results
Results
Raised $7.1M across pre-seed and seed rounds
Accepted into Techstars Space and HF0 accelerators
5X revenue growth following the rebrand
Launched their first spacecraft
1st SQL within 14 Days of Marketing
Began construction of a spacecraft manufacturing facility
Raised $7.1M across pre-seed and seed rounds
Accepted into Techstars Space and HF0 accelerators
5X revenue growth following the rebrand
Launched their first spacecraft
1st SQL within 14 Days of Marketing
Began construction of a spacecraft manufacturing facility
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