Manufacturing tech
How we gave Machinemaze a brand and website that could take a complex industrial business global.
Global Presence
Achieved
High-value Business
Generated
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client overview
Machinemaze connects global OEMs with a vetted network of Indian SME manufacturing partners through a secure, cloud-based platform.
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The Challenge
The technology is sophisticated but the business was difficult to explain to the right buyers.
Pain points:
- Brand Strategy
- Web Design
- Conversion Optimisation
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what we did
We worked with the founders on brand strategy, positioning, and a website built to qualify high-intent leads from the start.
Includes
- Branding
- Strategic Rebrand
- Pitch Deck
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OUTCOME
The result was a professional global presence and a primary source of high-value business for the company.
Results
- Global Presence
- High Value Business
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what we build
1: Brand Identity and Strategy
We started by helping the founders define what Machinemaze stands for and how to talk about it in a way that resonates with both Fortune 500 procurement teams and SME owners.
Includes:
- Developed the core brand strategy document covering positioning, values, and market archetypes
- Created the brand tagline: Manufacturing made easy and transparent from anywhere in the world
- Mapped detailed ideal customer profiles including C-suite executives at Fortune 500 OEMs and SME business owners
- Built a visual identity using Carbon Black and Industrial Blue to communicate technical reliability
- Defined a professional tone of voice that works for both technical and procurement audiences
2. Conversion-Led Web Design
The website was designed to act as a digital gateway to the Indian manufacturing sector, with lead quality built into the structure from the start.
Includes:
- Built a qualifying entry flow that filters leads before they enter the sales funnel
- Used custom illustrations and animations to make complex supply chain processes intuitive
- Designed the interface to reflect the cloud-based, real-time nature of the platform
- Applied performance typography choices to ensure readability across all digital interfaces
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Results
Results
Established a professional global presence for the first time
Streamlined lead acquisition through qualification built into the website structure
Improved technical storytelling for a complex industrial product
Became a primary driver of significant high-value business for the company
Established a professional global presence for the first time
Streamlined lead acquisition through qualification built into the website structure
Improved technical storytelling for a complex industrial product
Became a primary driver of significant high-value business for the company
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