Gaming
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
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client overview
Bobaquest is a gaming brand with an upcoming Kickstarter campaign.
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The Challenge
They needed a website that could build community and convert visitors into committed email subscribers before the launch.
Pain points:
- Web Design
- Email Marketing
- Lead Nurturing Automation
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what we did
We built the website and the entire lead nurturing automation behind it.
Includes
- Branding
- Strategic Rebrand
- Pitch Deck
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OUTCOME
The site immediately started generating praise from the community and significantly improved email signup conversion rates. The email flow that followed achieved open rates that are more than double the gaming industry average.
Results
- $174K Raised Funding
- 2K+ Users Acquired
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what we build
1. Website Design and Build
We designed a website that put visitors inside the world of the game from the moment they arrived, with a conversion structure built around driving email signups.
Includes:
- Designed an immersive interface that felt like stepping into the Bobaverse
- Prioritised button placement and page layout to guide visitors naturally toward signing up
- Iterated through multiple design concepts to find the right balance between narrative art and functional web design
- Delivered a site that generated widespread community praise and improved signup conversion rates
2. Email Marketing and Lead Nurturing Automation
We designed the complete post-signup journey to keep new community members engaged, educated, and excited ahead of the Kickstarter launch.
Includes:
- Built a multi-stage automated email sequence starting with an immediate welcome
- Created sequential storytelling content including character introductions and lore drops timed 3 days after signup
- Achieved a 53.4% average open rate across the nurture sequence
- Delivered 96.1% email delivery rate across all automated sends
- Maintained a 9.1% click rate and a 0.52% unsubscribe rate
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Outcomes
Raised Funding
Users Acquired
I really want to say great job on the Boba Quest website. Great job to the entire team. We are getting a lot of notice from people and they love the website. I also believe our conversion rate of email signups has improved because of the website.
Nadim Sarras
Founder and Visionary at Bobaquest
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Results
Results
Significantly improved email signup conversion rates following the website launch
53.4% average open rate across the lead nurturing sequence
9.1% click rate, well above gaming industry benchmarks
0.52% unsubscribe rate, demonstrating strong audience fit and content quality
96.1% delivery rate across all automated emails
Widespread positive attention from the gaming community for the Bobaverse experience
Significantly improved email signup conversion rates following the website launch
53.4% average open rate across the lead nurturing sequence
9.1% click rate, well above gaming industry benchmarks
0.52% unsubscribe rate, demonstrating strong audience fit and content quality
96.1% delivery rate across all automated emails
Widespread positive attention from the gaming community for the Bobaverse experience
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