Cybersecurity
How we turned Orangepro's website into a focused, high-conversion business tool.
3X
Reduction in CPL
100%
UI/UX overhaul
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client overview
Orangepro is a cybersecurity company that came to us with a digital presence that did not reflect their expertise.
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The Challenge
The website was not converting and the positioning was too broad to resonate with any specific buyer.
Pain points:
- Broad ICP
- Vague Copywriting
- Unclear Market Positioning
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what we did
We built the website and the entire lead nurturing automation behind it.
Includes
- Branding
- GTM Strategy
- CRO Website
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OUTCOME
The site immediately started generating praise from the community and significantly improved email signup conversion rates. The email flow that followed achieved open rates that are more than double the gaming industry average.
Results
- Refined market focus
- High-conversion website built from direct response principles.
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what we build
1: Strategic Redesign and Competitive Positioning
We did not just redesign the site. We started by understanding who Orangepro should be talking to and what those buyers actually need to hear.
Includes:
- Conducted deep competitor research to identify gaps and positioning opportunities in the cybersecurity market
- Presented data and market analysis to help the founding team refine their target vertical
- Rewrote the entire website copy using direct response copywriting principles, every word engineered to convert
- Replaced a generic presence with a focused, conversion-optimised business tool
- Designed a professional, high-trust interface that aligns with the high-stakes nature of enterprise cybersecurity
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Outcomes
Spend Optimised
0
%
Reduction in CPL
0
X
Aktheer and his team spent time with me to understand the specific market and audience profile. He showed me data and stats that helped me refine the vertical we want to target. More than their professionalism, which is exemplary, I am touched by the way Aktheer and his team interacted with me at every stage. Aktheer’s team is phenomenal.
Aamir Siddiqui
Co-Founder of Orangepro
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Results
Results
Established a refined and defensible market focus
Deployed a professional digital identity aligned to the expectations of enterprise security buyers
Built a website that functions as a high-conversion engine rather than a static company page
Established a refined and defensible market focus
Deployed a professional digital identity aligned to the expectations of enterprise security buyers
Built a website that functions as a high-conversion engine rather than a static company page
-
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Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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Meta Award Winning Agency
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Book a free call and we will look at your current setup and show you exactly what we would do differently.
