CTR Calculator
Calculate click through rate from impressions and clicks for any ad, email or search result.
Click through rate
What it measures
CTR is clicks divided by impressions. It measures one thing: whether the message stopped the right people.
Why it matters
CTR is the auction's opinion of your creative. Platforms reward high CTR ads with cheaper distribution, so it compounds beyond the click itself.
A worked example
480 clicks from 24,000 impressions is a 2 percent CTR: strong for most display, mid table for branded search.
How to read and improve it
Test hooks before formats. The first line and the visual do most of the work in every feed.
Frequently asked questions
What is a good CTR?
Depends on placement. Search runs far higher than display; branded terms run higher than generic. Compare like with like.
High CTR, low conversions?
The ad promises something the page does not deliver. Fix the handoff, not the ad.
More in Paid media: ROAS Calculator · Break Even ROAS Calculator · PPC ROI Calculator
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