AOV Calculator
Divide revenue by orders to get average order value and see how to grow revenue without more traffic.
Average order value
What it measures
AOV is revenue divided by orders. It is the third lever of revenue alongside traffic and conversion rate, and usually the cheapest to move.
Why it matters
Every acquisition cost is judged against what an order is worth. A higher AOV widens the margin every campaign has to work inside.
A worked example
48,000 across 320 orders is a 150 AOV. Lifting it 10 percent adds 4,800 a month with zero extra traffic.
How to read and improve it
Bundles, thresholds and post purchase offers move AOV fastest. Test one at a time so you can see what worked.
Frequently asked questions
AOV or ARPU?
AOV is per order, ARPU is per user over a period. A user can place many orders.
Does AOV matter for SaaS?
Its cousin ACV does. AOV is the ecommerce framing of the same idea.
More in Conversion and funnel: Conversion Rate Calculator · Lead Conversion Rate Calculator · MQL to SQL Conversion Calculator
Next stepWant these numbers moving the right way?We run growth for B2B SaaS companies. Book a call and bring your metrics.
Book a call
