Revenue Run Rate Calculator
Project current revenue forward across a year and see your annual run rate.
Annual run rate
What it measures
Run rate takes the latest period's revenue and multiplies it across a year. It says where you land if today's performance simply continues.
Why it matters
Run rate makes a young company's trajectory legible. It is also easy to abuse, so know what it does and does not claim.
A worked example
45,000 in monthly revenue is a 540,000 run rate. That is a statement about today's pace, not a forecast of next year.
How to read and improve it
Quote run rate off a normal month. Annualising your best month ever is how credibility gets spent.
Frequently asked questions
Run rate or ARR?
ARR covers recurring revenue only. Run rate annualises everything, including one off income.
Is run rate a forecast?
No. It ignores growth, churn and seasonality. It is a snapshot multiplied.
More in SaaS metrics: SaaS CAC Calculator · Customer Lifetime Value Calculator · Churn Rate Calculator
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