youtube ads
YouTube Ads for software companies
YouTube Ads that build trust before the buying decision starts
We run YouTube ad campaigns for software companies and produce the video creative that makes them work. Strategy, in-house production, and reporting that connects views to real business outcomes.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The YouTube Ads Problems We Help Fix
Most YouTube Ads problems for software companies come down to the same issues.
The wrong creative, no measurement, or campaigns running in isolation from everything else.
You are running YouTube like a TV buy
Brand video, broad targeting, no funnel structure. You are paying for views with no system to capture what they generate or move those viewers anywhere useful.
You cannot prove what YouTube is producing
Views and cost per view do not answer the pipeline question. Without tracking connected to the CRM, YouTube looks like a cost centre with no return.
Campaigns are live but the creative is dead
The same videos have been running for months. No new hooks have been tested, no audience variations tried, and there is nobody producing what the campaigns actually need to keep performing.
YouTube is running in a silo
No shared audiences with search or social, no cross-channel sequencing. Each channel runs like a separate department and nothing builds on itself.
You do not know where to start with YouTube Ads
Targeting, creative formats, bidding, measurement. Starting wrong wastes the budget that took months to get approved.
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Approach
How we run YouTube Ads for software companies.
Most YouTube agencies ask you to provide the video and then set up the campaigns. We produce the creative and run the campaigns as one connected service because you cannot separate the two.
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Phase 1
Audit & Foundation
We audit YouTube campaigns against how software buying works, not just what Google Ads dashboard reports.
The output maps what is producing results, where budget is leaking, and what needs to change first.
Includes:
- Full YouTube campaign audit covering targeting, bidding, formats, creative, and tracking
- Account structure review covering how YouTube connects to search, display, and other channels
- Conversion tracking audit covering offline imports and CRM connectivity
- Competitive analysis of competitor YouTube ads and formats
- Audience review to ensure targeting is built on buying intent
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Phase 2
Strategy & Architecture
We build the YouTube strategy around your ICP, your funnel, and how video fits within the wider paid media system.
YouTube should connect to and reinforce what is happening on other channels.
Includes:
- YouTube channel strategy within the wider paid media program
- Campaign architecture by funnel stage and audience intent
- Format selection based on ICP and conversion goal
- Audience building from search intent, CRM data, and site behaviour
- Cross-channel sequencing with LinkedIn, Meta, and Google
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Phase 3
Creative & Messaging
We produce every ad in-house. Strategy, scripting, production, and iteration.
New creative every sprint because YouTube campaigns need fresh material to keep performing.
Includes:
- Video creative strategy and scripting
- UGC-style talking head ads
- Product demo walkthroughs
- Motion graphics explainers
- Short-form cuts for Shorts, bumpers, and cross-platform use
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Phase 4
Launch & Structured Testing
We launch in test cycles and measure what is working.
Hooks, formats, audience segments, and creative approaches are all tested on a continuous cadence.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across hooks, formats, audience segments, and creative approaches
- Budget reallocation based on view-through and pipeline performance
- Audience refinement based on engagement quality
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Phase 5
Optimisation & Reporting
We optimise around pipeline and revenue.
Reporting connects YouTube ad activity to the CRM so leadership can see what the channel is producing beyond view counts.
Includes:
- Weekly bid, budget, and audience optimisations
- Creative rotation and new variant production each sprint
- Sprint-based new creative production based on test results
- Monthly pipeline and revenue reporting
- Regular strategy reviews with clear next steps
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Ad Formats We Use
YouTube ad formats built for software buyers.
We build the format mix that fits the ICP, the funnel stage, and the budget.
Skippable In-Stream Ads
The most common YouTube ad format for software companies. Viewers can skip after five seconds which means the opening seconds need to earn attention. You only pay when someone watches long enough to engage, so waste is lower than most paid channels structurally.
Best for:
Top-of-funnel awareness. Reaching cold audiences with a story that earns its way past the skip button.
Non-Skippable In-Stream Ads
Fifteen seconds with no skip option. Every second counts. We use these for concise, high-impact messages: a single proof point, a sharp problem statement, or a direct call to action. Higher cost per thousand but guaranteed completion.
Best for:
Retargeting warm audiences with a specific offer or mid-funnel push toward action.
Bumper Ads
Six seconds, one idea. Bumpers build frequency alongside longer formats by reinforcing a message the viewer has already seen. We script these as single hooks or metric callouts designed to stick.
Best for:
Sequential campaigns. Building recall without spending budget on repeat views of long-form content.
In-Feed Video Ads
Appear in YouTube search results and alongside related videos. The thumbnail and headline do the selling here. These capture intent signals that in-stream formats miss entirely.
Best for:
Reaching buyers actively researching solutions or watching content related to your product category.
YouTube Shorts Ads
Vertical, under 60 seconds, served between Shorts content. Most software companies have not started using this format yet which means lower competition and lower cost per thousand. We produce short-form cuts of longer ads and original vertical content built for the format.
Best for:
Top-of-funnel reach at lower cost, particularly for younger or more technical audiences.
Demand Gen Campaigns
Google’s AI-powered format that serves video and image ads across YouTube, Gmail, and Discover. We use these when the goal is driving a specific action rather than pure awareness, with lookalike audiences built from CRM conversion data.
Best for:
Full-funnel campaigns optimised toward sign-ups and demo requests while maintaining a single campaign structure.
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Video Styles We Produce
We do not just run your YouTube ads. We make them.
Most YouTube agencies set up campaigns and ask you to provide the video. That is half a service. We produce every ad in-house from scripting through to final edit.
UGC-style talking head
Real people on camera, scripted for a hook-first delivery. These perform better than studio brand videos in most software contexts because they look like content rather than advertising.
Product demo walkthroughs
Screen recordings with voiceover showing your product solving one specific problem in under 60 seconds. Clear, direct, and focused on a single use case rather than trying to show everything at once.
Motion graphics explainers
Animated content for abstract concepts like integration workflows, attribution models, or technical value propositions. When a screen recording cannot convey the value, animation makes it visible.
Founder or practitioner to camera
A named person from the team delivering a direct message. We help script it and edit for pace. Someone backing the claim with their name builds trust faster than any brand ad.
Short-form cuts
We set up tracking and reporting that shows what LinkedIn is producing in the CRM. Pipeline generated, opportunities influenced, and revenue attributed so leadership can see what the spend is doing.
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IN-HOUSE CREATIVE
LinkedIn ads built for software buyers, not brand awareness.
Our in-house team ships new creative every sprint. Sponsored content, document ads, carousel creative, video, and thought leader ad content. Here is a sample of recent work.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia YouTube Ads.
We run YouTube Ads and produce the creative in-house. Strategy, production, and reporting under one team.
We produce the ads and run the campaigns
Most agencies need you to supply the video. We script, produce, and iterate on creative every sprint. The strategy and the creative are built together which is the only way to get consistent results.
YouTube as part of a wider paid media system
YouTube works harder when it connects to what is happening on Google Search, LinkedIn, and Meta. We run it as part of a coordinated system rather than as a standalone channel.
Reporting beyond view counts
We connect YouTube ad activity to the CRM so you can show leadership what the channel is producing in terms of pipeline and revenue, not just how many people watched.
Senior people stay close to the account
Your account is led by an experienced strategist who stays on it. The same person who plans the strategy optimises the campaigns and reviews the creative performance.
We test
continuously
Hooks, formats, audience segments, and creative approaches are all tested on a continuous sprint cadence. Results compound because every test is documented and built on.
We focus on results that matter
We care about qualified leads, cost per acquisition, and pipeline. Not view counts and completion rate.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
