meta ads
Meta Ads for software companies
Meta Ads that reach software buyers on Facebook and Instagram.
We run Meta Ads for software companies with strategy, in-house creative, and reporting that connects every Facebook and Instagram campaign to real business outcomes. Not consumer playbooks applied to a software audience.
Trusted by companies backed by:
-
Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
-
Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
-
Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
-
Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
-
Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
-
The Meta Ads Problems We Help Fix
Most Meta Ads problems for software companies come down to the same few things.
Running it like a consumer channel, not running it at all, or running it without the right creative or targeting strategy behind it.
You have written Meta off as a B2B channel
Your entire paid social budget goes to LinkedIn. But the same decision-makers are on Meta and Facebook and Instagram can reach them at a fraction of the cost per click.
You tried Meta once and it did not work
But the problem was not the platform. It was broad targeting, cold audiences, and creative that was not built for how people actually use Facebook and Instagram.
You cannot prove what Meta is producing
Low cost per click and decent click-through rates but no pipeline data. Without connecting ad activity to the CRM, the spend is impossible to defend to leadership.
Your Meta ads are LinkedIn ads on a different platform
Meta is visual-first and the context is completely different. Corporate creative built for LinkedIn gets scrolled past in half a second on Facebook and Instagram. Different platform, different playbook.
You do not know where to start with Meta Ads
The cost per click is lower than LinkedIn and the targeting options are deep but there is nobody in-house who knows how to make it work for a software company.
-
Approach
How we run Meta Ads for software companies.
Most Meta agencies hand you a campaign structure and a monthly report. We run a five-phase system that connects every Facebook and Instagram impression to qualified leads and revenue.
-
Phase 1
Audit & Foundation
We audit the Meta account against how software buying works, not what Ads Manager reports.
The output is a clear map of what is producing results, what is wasting budget, and where the gaps are.
Includes:
- Full review of campaign structure and creative performance
- Conversions API setup so Meta optimises on real business events, not just clicks
- Pixel event mapping to actual funnel actions like demo requests and trial starts
- CRM integration review so qualified leads feed back to Meta for lookalikes and exclusions
- Competitive landscape review
-
Phase 2
Strategy & Architecture
We build the LinkedIn strategy around your ICP, your growth model, and how your product is bought.
Platform budget allocation, campaign structure, audience segmentation, and how the funnel connects to your CRM.
Includes:
- Full-funnel campaign architecture from awareness to conversion
- ICP validation and target account list strategy
- Audience segmentation by funnel stage and buying intent
- CRM integration and pipeline attribution setup
- Landing page strategy and conversion path design
-
Phase 3
Creative & Messaging
Meta requires creative built specifically for Facebook and Instagram, not repurposed from LinkedIn or other channels.
We produce every ad in-house with formats and copy designed for how people actually scroll on Meta.
Includes:
- Ad copy and creative built for Meta's formats and context
- Static ads, carousels, Reels, Stories, and short-form video
- UGC-style and platform-native creative
- Landing pages built for Meta traffic
-
Phase 4
Launch & Structured Testing
We launch in test cycles and measure what is working.
Audiences, formats, placements, and creative all tested on a continuous cadence. Winning combinations get more budget. Weak performers get changed.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across audiences, creative, formats, and placements
- Budget reallocation based on pipeline performance
- Audience refinement based on lead quality data
-
Phase 5
Optimisation & Reporting
We optimise around pipeline and revenue, not platform metrics.
Reporting shows what Meta is producing in the CRM so leadership can see what the spend is contributing.
Includes:
- Weekly bid, budget, and audience optimisations
- Creative rotation and ad fatigue management
- Monthly pipeline and revenue reporting
- Regular strategy reviews with clear next steps
-
Ad Formats We Use
Meta ad formats built for software buyers on Facebook and Instagram.
We build the format mix that fits your ICP, your funnel stage, and your budget.
Facebook Feed Ads
The foundation of most software Meta campaigns. Static images, carousels, and video in the main feed. We use feed ads for retargeting with proof-point creative and for prospecting with pain-point and educational hooks.
Best for:
Full-funnel campaigns, retargeting sequences, and driving landing page traffic.
Instagram Feed Ads
Decision-makers use Instagram. Feed ads work well for brand awareness and retargeting with strong visual creative, product screenshots, and short testimonial videos.
Best for:
Retargeting, brand awareness, and visually driven campaigns.
Reels and Stories Ads
Full-screen vertical video served between organic content. High attention, lower cost per thousand impressions than feed. We use these for short hooks, product demos, and pain-point openers. Most software companies are not using this format which is exactly what makes it work.
Best for:
Awareness campaigns and reaching audiences that competitors are not targeting on Meta.
Carousel Ads
Multi-card format for sequential storytelling or stacking proof points. Feature breakdowns, case study summaries, and before-and-after comparisons. Higher engagement than single image for software purchases that require consideration.
Best for:
Product walkthroughs, case study snapshots, and multi-feature mid-funnel messaging.
Video Ads
In-feed video for product demos, customer testimonials, and explainer content. Video viewers also become a retargeting audience which feeds the funnel with engaged prospects who can be followed up with more specific messaging.
Best for:
Mid-funnel education, building retargeting audiences, and customer proof content.
Advantage+ and Broad Targeting
Meta’s machine learning campaign types that find audiences algorithmically. These work well once your pixel has enough qualified conversion data to optimise against. We use them when the data supports it, not as a starting default.
Best for:
Scaling prospecting once the pixel has enough qualified conversion data behind it.
Note on retargeting vs prospecting sequencing
The right sequence depends on your situation. If you have existing traffic and a CRM full of unconverted contacts, starting with retargeting is often the strongest move because it generates early results and teaches Meta what a qualified buyer looks like. If you are entering a new market or traffic is low, leading with prospecting makes more sense. We work out the right approach for each account rather than following a fixed formula.
-
IN-HOUSE CREATIVE
Meta ads built for buyers scrolling Facebook and Instagram
Our in-house team produces new Meta creative every sprint. Reels, Stories, carousels, static ads, short-form video, and UGC-style content. Here is a sample of recent work.
-
RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
-
WHY US?
Why software companies work with SkitMedia for Meta Ads.
We run Meta Ads for software companies with creative built specifically for Facebook and Instagram and reporting connected to real business outcomes.
We know how to make Meta work for software companies
We run Meta for software businesses across different products and audience types. Every decision comes from real software accounts, not consumer or ecommerce playbooks applied to a completely different context.
Creative built for Meta, not repurposed from LinkedIn
Meta requires a completely different creative approach. We produce ads in the formats and styles that actually work on Facebook and Instagram, not resized versions of what runs on other channels.
We know when to retarget first and when to prospect first
There is no single right answer on how to sequence a Meta program for software companies. We work out the right approach for each account based on existing traffic, CRM data, and what the business is trying to achieve.
Senior people stay close to the account
Your account is led by an experienced strategist who stays on it. The person who sets the strategy is the same person optimising it week to week.
Reporting connected to real outcomes
We connect Meta ad activity to the CRM so you can see what campaigns are producing in terms of pipeline and revenue, not just clicks and form fills.
We focus on results that matter
We care about qualified leads, pipeline, and revenue. Not vanity metrics that look good in an ad account but do not connect to business growth.
-
Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
-
ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
-
Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
-
FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
-
Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
