Google ads
Google Ads for software companies
Google Ads that capture the right searches and turn them into customers
We run Google Ads for software companies across search, display, and remarketing. Every campaign is built around the searches that matter, with strategy, creative, and reporting handled by one team.
Trusted by companies backed by:
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Outcomes
Raised funding
To first SQL
“Working with his agency is a pleasure, their creative output is so good I look for reasons to send them more.”
Saqib Hussian
Co-founder at Catalyx Space
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Outcomes
Perceived Value
Visual Overhaul
“Skitmedia’s dedication to quality and attention to detail have left me thoroughly impressed.”
Ishaan Doola
Chief Executive
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Solution
Raised Funding
Revenue growth
“Aktheer’s leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec Lead at Yahoo!, Atlassian and Google
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Outcomes
Higher perceived value
UI/UX overhaul
“Aktheer is a pleasure to work with. The speed at which he delivers is absurd, and the quality is top-notch”
Patrick Van derpols
Chief Executive Officer, Domaby
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Outcomes
Perceived Value
Product overhaul
“I highly recommend Skitmedia, especially for those with little experience in startups.”
Ronny Abdullah
Co-founder, Alle
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The Google Ads Problems We Help Fix
Most Google Ads problems do not come from a small budget.
They come from how the account is built and what it is actually optimising for.
Your budget is going to the wrong searches
Search terms are pulling in traffic that has nothing to do with what you sell. Negative keyword lists are out of date. Cost per lead keeps rising with nothing useful to show for it.
You cannot connect what you spend to what you close
The dashboard shows clicks and form fills. The CRM shows what turned into revenue. Nobody has joined the two up and so the spend is impossible to defend.
Campaigns went live and then nothing changed
No new ad copy, no landing page tests, no audience experiments. Performance reaches a plateau and stays there because nobody is iterating on it.
The campaign structure is working against you
High-intent searches are mixed in with informational ones. There is no proper segmentation and the bidding is optimising for the wrong conversions entirely.
You do not know where to start
Search, display, remarketing, Performance Max. It is a real lift to do properly without someone who has done it for software companies before.
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Approach
How we run Google Ads for software companies.
Most agencies hand you a campaign structure and a monthly report. We run a five-phase system that connects every keyword, ad, and landing page to qualified leads and revenue.
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Phase 1
Audit & Foundation
We audit the account against how software buyers actually search, not just what the Google Ads dashboard shows.
The output is a clear map of where budget is leaking, where conversions are actually coming from, and what needs to change first.
Includes:
- Full account audit across search, display, and remarketing
- Search term and negative keyword gap review
- Match type and bid strategy review
- Conversion tracking and attribution gap identification
- Competitive search landscape review
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Phase 2
Strategy & Architecture
We build the campaign structure around how your buyers search and how the buying decision actually works.
High-intent campaigns are separated from informational ones. Budgets are allocated to where the real conversion intent sits.
Includes:
- Keyword architecture built around buying intent
- Campaign segmentation by funnel stage and search intent
- Bid strategy selection aligned to conversion goals
- Audience layering across search and display
- Competitor and comparison keyword strategy
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Phase 3
Creative & Landing Pages
We write ad copy and build landing pages that match what the searcher was looking for.
When someone clicks a Google Ad, the page they land on needs to continue the conversation, not start a new one.
Includes:
- Ad copy variations across all campaign types
- Responsive search ad asset development
- Landing page copy and design for paid search traffic
- Message match review between ad and landing page
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Phase 4
Launch & Structured Testing
We launch in clear test cycles and measure what is working.
Ad copy, landing pages, bid strategies, and keyword expansion are all tested on a continuous cadence. What improves performance gets more budget. What does not gets changed.
Includes:
- Phased campaign launches with clear test cycles
- A/B testing across ad copy, landing pages, and audience segments
- Budget reallocation based on conversion performance
- Search term review and negative keyword expansion
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Phase 5
Optimisation & Reporting
We optimise around pipeline and revenue, not clicks.
Reporting shows what the campaigns are producing in the CRM so your team and leadership can see what is working and what it is costing.
Includes:
- Weekly bid, budget, and keyword optimisations
- Monthly pipeline and revenue reporting
- Conversion tracking maintenance and improvement
- Regular strategy reviews with clear next-step recommendations
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Campaign Types We Manage
Google Ads for software companies, managed as one system.
We build the campaign mix that fits your audience, your funnel stage, and your budget. Not every type is right for every company and we recommend what makes sense rather than running everything by default.
Search Ads
The core of most software Google Ads programs. Campaigns built around high-intent product searches, competitor terms, and category queries, with keyword architecture and bid strategy designed around how software buyers actually search.
Best for:
Capturing existing demand from buyers who are actively looking for a solution.
Display Network
Remarketing and prospecting across Google’s display network using in-market audiences, custom intent targeting, and CRM-based audience lists. Creative built for software buyers, not consumer audiences.
Best for:
Remarketing to site visitors and staying visible to in-market accounts before they search.
YouTube Ads
Product walkthroughs, demos, and customer stories that build familiarity before a prospect enters a buying cycle. Targeting is built on Google search intent data which makes YouTube a natural extension of the search strategy.
Best for:
Software companies with a strong product demo or customer story that works in video format.
Remarketing Campaigns
Cross-network remarketing across search, display, and YouTube with audiences segmented by engagement level. Site visitors, pricing page viewers, and demo starters who did not convert all receive different messages.
Best for:
Converting warm traffic that came close to converting but did not follow through on the first visit.
Performance Max
Google’s campaign type that runs across search, display, YouTube, Gmail, and Discover using machine learning. We build these with tight audience signals and conversion tracking pointed at real business actions, not page views.
Best for:
Scaling reach across Google’s full inventory once core search campaigns are performing well.
Demand Gen
Google’s visual campaign format that places product-focused ads across YouTube, Gmail, and Discover. For software companies with a self-serve model or free trial funnel where strong creative drives sign-ups directly.
Best for:
Product-led software with a self-serve pricing page or free trial where visual creative drives conversions.
Note on campaign mix
Most software Google Ads programs start with search and remarketing. Display, YouTube, and Performance Max are added once core campaigns are performing and there is enough conversion data to optimise against.
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IN-HOUSE CREATIVE
Creative built for search and what comes after the click
We produce search ad copy, display creative, and landing pages built to convert paid search traffic. New ad copy and landing page variants every sprint. Here is a sample of recent work.
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RESULTS
Results from software companies we’ve helped grow.
Better performance. More conversions. Lower acquisition costs.
How a brand and digital overhaul helped Anzenna grow revenue by 5X.
- Branding
- Product Design
- Website Development
- Motion Design
$8M
Raised funding
5X
Revenue growth
How we built an immersive digital experience that put CyVision's AR technology in front of a $5.8B market.
- UI/UX Design
- Website Development
- Motion Design
Funded and backed by:
International Brand Positioning for Eternal Robotics
- UI/UX Design
- Website Development
- Brand Strategy
Funded and backed by:
How we modernised BTR's digital presence to match 20 years of operational excellence.
- UI/UX Design
- Website Development
- Interaction Design
Funded and backed by:
How a rebrand helped Catalyx raise $7.1M and launch their first spacecraft.
- Pitch Deck
- Corporate Website
- Founder Branding
$7.1M
Raised funding
14 Days
First Enterprise Meeting
How we gave Machinemaze a brand and website that could take a complex industrial business global.
- Branding
- Product Design
- Website Development
$3.93M
Raised Funding
40,000+
Parts Shipped
How we built the Bobaquest website and community engine that drove their Kickstarter campaign.
- Email Marketing
- Website Development
$174K
Raised funding
2K+
Users Acquired
How we turned Orangepro's website into a focused, high-conversion business tool.
- Website Development
- Copywriting
- Market Positioning
3X
Lower Cost Per Result
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WHY US?
Why software companies work with SkitMedia for Google Ads.
We run Google Ads for software companies with a focus on the searches that matter and the outcomes that can be traced back to real revenue.
We understand how software buyers search
We work with software businesses at different stages and build around what actually drives growth, not generic ad tactics borrowed from other industries.
Senior people stay close to the account
Your account is led by experienced strategists and supported by specialists across media buying, creative, and landing pages.
We connect search to revenue
We run a structured system with proactive communication, so your team always knows what is happening and what comes next.
Creative and landing pages are part of the service
Strategy, copy, design, and landing pages are built together, so campaigns stay clear, consistent, and focused on conversion.
We test continuously
We care about qualified leads, signups, revenue, and efficiency, not vanity metrics that look good in reports but do not help the business grow.
We focus on results that matter
We care about qualified leads, cost per acquisition, and revenue. Not click-through rate and impression share.
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Who We're a Great Fit For
Is Skitmedia the Right Agency for Your SaaS?
See if we’re the right partner for where you are right now.
We are a strong fit if:
- You are a software company with real traction or clear signs of product-market fit
- You are ready to invest in paid ads properly, not just test randomly
- You care about lead quality, signups, customer acquisition, and revenue, not just vanity metrics
- You want a specialist team that can act like an extension of your internal marketing team
We are probably not the right fit if:
- You are still very early and have not validated the product or audience yet
- You want a quick one-month test without a real strategy behind it
- You expect paid ads to fix deeper product or positioning problems
- You are looking for a broad full-service agency across SEO, content, email, and everything else
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ACHIEVEMENTS
Meta award winning agency
We Build Creative Customizable Websites, Mobile Apps, and Branding Services.The skitmedia team is specialized in building brands and providing business solutions. We design, develop and maintain products that are ready to use. Contact us today to see how we can help you kickstart and grow your company!
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Book a 30-minutes Free CALL
Find out why you are losing sales
We will review your website live and show you specific changes to turn more visitors into customers.
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FAQ
Frequently asked questions
Answers to common questions about how we work, who we help, and what you can expect.
Who do you work best with?
We work best with software companies that already have traction and want paid ads to become a real growth channel.
That includes B2B software, SaaS, product-led companies, and consumer apps. We are the best fit for teams that want more than just campaign setup. They want strategy, creative, execution, and reporting handled properly.
We are usually not the right fit for very early-stage companies that are still trying to figure out their product, audience, or positioning.
What makes you different from other agencies?
How quickly can campaigns go live?
Which channels do you manage?
Do you handle creative and landing pages as well?
How do you measure success?
What is it like to work with your team?
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Meta Award Winning Agency
Ready to see how paid ads can help you grow?
We’ll look at your goals, your current setup, and whether we’re the right team to help.
