UTM Builder
Build campaign URLs with clean, consistent UTM parameters for source, medium and campaign.
Tagged URL
What it measures
UTM parameters tell your analytics where a visit came from. Source is the site, medium is the channel type, campaign is the initiative.
Why it matters
Untagged links are how attribution dies. One inconsistent label, Facebook against facebook, splits a channel into two reports forever.
A worked example
A pricing page tagged with source linkedin, medium paid and campaign q3-launch reports cleanly as one row in every analytics tool.
How to read and improve it
Keep a shared naming sheet: lowercase everything, hyphens not spaces, and one agreed word per channel.
Frequently asked questions
Which parameters are required?
Source, medium and campaign carry most reporting. Term and content are optional detail.
Do UTMs affect SEO?
Not when used on inbound campaign links. Never put them on internal links, which pollutes your own data.
More in Utilities: URL Slug Generator
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