LLM Traffic Share Estimator
Estimate how much of your direct traffic is really visitors sent by ChatGPT and other AI assistants.
Estimated hidden LLM traffic
What it measures
Visitors who click from AI chat interfaces often arrive with no referrer and land in direct traffic. Comparing direct against its pre AI baseline exposes the excess.
Why it matters
If AI assistants send you customers, you want to know before the analytics industry catches up. That influences where content effort goes next.
A worked example
Direct traffic at 8,000 against a 6,500 baseline suggests around 1,500 monthly visits, 19 percent of direct, arriving from AI tools.
How to read and improve it
Make the estimate firmer: check landing pages with deep URLs in direct traffic, and watch for user agents and UTM patterns from AI browsers.
Frequently asked questions
Why do LLM visits show as direct?
Many AI apps open links without a referrer header, so analytics files them under direct.
How do I grow AI referred traffic?
Be citable: clear claims, original data and pages that answer one question well. Assistants link to sources they can quote.
More in SEO and content: SaaS SEO ROI Calculator · AI Overview Traffic Loss Calculator · Meta Length Checker
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