AI Overview Traffic Loss Calculator
Estimate how much organic traffic AI overviews could take from your keywords, and what it costs you.
Estimated monthly loss
What it measures
This estimates the traffic at risk when AI overviews answer queries before the click: affected traffic times overview coverage times the click loss where they appear. Percentages go in as whole numbers, so 2.5 means 2.5 percent.
Why it matters
AI answers are re-pricing informational rankings. Knowing your exposure by keyword group tells you where to defend and where to change tactics.
A worked example
10,000 monthly visits with overviews on 40 percent of queries and a 30 percent click loss puts 1,200 visits a month at risk: about 2,400 in value.
How to read and improve it
Shift weight toward queries AI cannot satisfy: comparisons, pricing, tools and first party data that force the click.
Frequently asked questions
How big is click loss under AI overviews?
Studies range widely, roughly 18 to 60 percent depending on query type. Model your own band rather than trusting one number.
Should I stop investing in SEO?
No, but rebalance. Bottom of funnel and branded queries keep their clicks; thin informational content loses them first.
More in SEO and content: SaaS SEO ROI Calculator · LLM Traffic Share Estimator · Meta Length Checker
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