Close Rate Calculator
Calculate the share of opportunities that become closed won deals.
Close rate
What it measures
Close rate divides closed won deals by opportunities worked over the same cohort. It is the conversion rate of the sales motion itself.
Why it matters
Close rate turns pipeline into forecast. It also prices every stage above it: half the close rate means double the allowable cost per opportunity.
A worked example
15 wins from 60 opportunities is a 25 percent close rate: solid for B2B SaaS with a real qualification bar.
How to read and improve it
Tighten qualification. Close rates usually rise by working fewer, better opportunities, not by pushing harder on weak ones.
Frequently asked questions
What is a good close rate?
20 to 30 percent on qualified opportunities is a common range for B2B.
Should lost to no decision count?
Yes, as losses. Deals that die silently are the most informative losses you have.
More in Conversion and funnel: Conversion Rate Calculator · Lead Conversion Rate Calculator · MQL to SQL Conversion Calculator
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