Advertising ROI Calculator
Measure return on investment across any paid channel from total cost and total attributed revenue.
Advertising ROI
What it measures
Advertising ROI is profit from advertising divided by its full cost: media, fees and production together. It works across channels because it ignores their internal metrics.
Why it matters
Channel dashboards each speak their own dialect. ROI is the shared language that lets Meta, Google and LinkedIn be compared on one line.
A worked example
26,000 of revenue against 10,000 of all in cost is a 160 percent ROI: the spend returned itself 2.6 times over.
How to read and improve it
The honest version of this number includes people costs. A channel that needs constant management is more expensive than its media bill.
Frequently asked questions
ROI or ROAS?
ROAS ignores costs beyond media and ignores margin. ROI includes everything and can go negative.
What is a good advertising ROI?
Positive after all costs is the bar. Past that it is a capital allocation question, not a marketing one.
More in Paid media: ROAS Calculator · Break Even ROAS Calculator · PPC ROI Calculator
Next stepWant these numbers moving the right way?We run growth for B2B SaaS companies. Book a call and bring your metrics.
Book a call
