PPC ROI Calculator
Calculate the true return on a paid search campaign from spend, conversions and value per conversion.
Campaign ROI
What it measures
PPC ROI takes the revenue conversions produced, subtracts the spend, and expresses the profit as a share of spend. Unlike ROAS it can go negative, which is the point.
Why it matters
ROI answers the only question that matters about a campaign: did it make money? It is the number to take into a budget conversation.
A worked example
80 conversions worth 120 each is 9,600 revenue from 5,000 spend, a 92 percent ROI.
How to read and improve it
Value per conversion is the neglected lever. Feed real revenue data back into the account so bidding optimises toward money, not form fills.
Frequently asked questions
Should I use revenue or lifetime value?
For subscription businesses, LTV based ROI is fairer to campaigns that win durable customers.
What about agency fees?
Include all campaign costs in spend if you want the honest number.
More in Paid media: ROAS Calculator · Break Even ROAS Calculator · Advertising ROI Calculator
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