Lead Velocity Rate Calculator
Measure month on month growth in qualified leads, the leading indicator of future revenue.
Lead velocity rate
What it measures
LVR is the month on month growth rate of qualified leads. Because leads precede revenue by a sales cycle, LVR is revenue growth seen early.
Why it matters
Revenue tells you about the past; LVR tells you about the next quarter. A stalling LVR is the earliest honest warning a pipeline gives.
A worked example
Growing from 120 to 138 qualified leads is a 15 percent LVR. Sustained, that pace roughly quintuples lead flow in a year.
How to read and improve it
Hold the qualification bar fixed while you grow the number. Loosening the definition to keep LVR pretty defeats the point.
Frequently asked questions
Which leads count?
Qualified leads only, by a definition that does not move month to month.
What LVR should I target?
Consistent double digit monthly growth is the common goal for early stage SaaS.
More in SaaS metrics: SaaS CAC Calculator · Customer Lifetime Value Calculator · Churn Rate Calculator
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