MRR Calculator
Calculate monthly recurring revenue from customers and average price per account, the baseline metric for any subscription business.
Monthly recurring revenue
What it measures
MRR is the predictable subscription revenue a business books each month: paying accounts multiplied by average monthly price. One off fees, services and usage spikes stay out of it.
Why it matters
Every serious SaaS conversation runs on MRR. Growth, churn and expansion all get expressed as movements in this one number.
A worked example
180 customers at an average 149 a month is 26,820 MRR, or roughly 322,000 in annual run rate.
How to read and improve it
Grow MRR three ways at once: new logos, expansion into existing accounts and less churn. Expansion is usually the cheapest of the three.
Frequently asked questions
Do annual plans count?
Yes, divided by twelve. A 1,200 annual plan contributes 100 to MRR.
Should trials count?
No. MRR is paying accounts only. Counting trials makes the number lie to you.
More in SaaS metrics: SaaS CAC Calculator · Customer Lifetime Value Calculator · Churn Rate Calculator
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