Muhi Markaz
How we helped Muhi Masjid raise over
₹7 Lakh in donations through a high-converting digital campaign.
Raised
₹
0
ROAS
0
x
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client overview
Muhi Markaz is a community center and masjid in Chennai that has been serving the public since 2002.
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The Challenge
Muhi Markaz had served their community for 20+ years but relied entirely on word of mouth. To fund their 4th-floor expansion, they needed a professional digital campaign that could reach beyond their existing circle.
Pain points:
- Ad Strategy & Copywriting
- Landing Page Design
- Meta Ads
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what we did
We built a Ramadhan campaign around the Sadaqah Jariyah concept — combining a VSL script, a high-converting donation page, and targeted Meta Ads to turn awareness into action.
Includes
- Strategy & Ad Conceptualization
- Landing Page Design
- Meta Ads Management
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OUTCOME
We helped Muhi Markaz raise over ₹7 Lakh in 90 days — from a community that had never been reached through digital channels before.
Results
- ₹7,13,481 raised in 90 days
- 3.00x overall ROAS
- 2,510 donations processed
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what we build
1. Strategy and Ad Conceptualization
We helped Muhi move from traditional word-of-mouth fundraising to a professional digital campaign.
Includes:
- Conceptualized the "Sadaqah Jariyah" ad strategy to highlight the long-term impact of the 4th-floor project
- Wrote high-converting ad copies that resonated with the community's values and mission.
- Drafted a compelling Video Sales Letter (VSL ) script to explain the urgent need for more space.
- Outlined a full marketing strategy to reach potential donors during the blessed days of Ramadhan
2. Website and Landing Page Design
We built a dedicated donation page that made it simple and fast for people to contribute.
Includes:
- Designed a clean, high-converting landing page that clearly explained the project's goals.
- Focused the design on "social proof," highlighting Muhi's 20+ years of community service
- Simplified the donation process to ensure a high conversion rate for mobile users.
- Integrated clear calls-to-action that made the impact of different donation amounts easy to understand.
2. Marketing and Meta Ads
We ran a targeted ad campaign that reached over a million people and brought in consistent donations.
Includes:
- Managed Meta Ads that reached 1,089,604 people within the campaign period.
- Achieved a 3.00x overall ROAS (Return on Ad Spend) based on total collections.
- Maintained a low cost per donation, ensuring that the maximum amount of funds went toward construction.
- Tracked and matched data between Meta and the backend to ensure 100% attribution accuracy.
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Results
Results
₹7,13,481 total donations collected within the 90-day campaign period.
3.00x Overall ROAS achieved across all marketing spend.
2,510 successful donations processed through the landing page.
₹284 average donation amount, showing strong community-wide participation.
1,599 purchases (donations) directly attributed to Meta Ads.
1.1 Million+ Reach across Meta platforms, raising massive awareness for the project.
₹4.06 Lakh in revenue generated from the top-performing "OCM 1:5:3" campaign alone.
₹7,13,481 total donations collected within the 90-day campaign period.
3.00x Overall ROAS achieved across all marketing spend.
2,510 successful donations processed through the landing page.
₹284 average donation amount, showing strong community-wide participation.
1,599 purchases (donations) directly attributed to Meta Ads.
1.1 Million+ Reach across Meta platforms, raising massive awareness for the project.
₹4.06 Lakh in revenue generated from the top-performing "OCM 1:5:3" campaign alone.
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WALK AWAY WITH AN ACTION PLAN
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