Unlabel
How we built a premium sneaker brand from scratch and generated ₹44L+ in sales.
Net sales
0
L
ROAS
0
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client overview
Unlabel is a premium sneaker brand that focuses on quality over hype
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The Challenge
Unlabel had a genuinely premium product but no brand, no store, and no way to sell online. Without the right presentation, there was no way to justify a premium price or reach the right customer.
Pain points:
- Branding
- Web & Ecommerce
- Marketing
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what we did
We built Unlabel from scratch — brand identity, Shopify store, and a full Meta marketing engine — positioning it as a quiet luxury sneaker brand for urban professionals.
Includes
- Branding & Strategy
- Shopify Store Design
- Meta Ads & Creative Direction
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OUTCOME
We helped Unlabel go from zero to a fully operational premium brand with real sales momentum in its launch phase.
Results
- ₹44L+ in net sales
- 2.61 ROAS on Meta
- 710 new customers acquired
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what we build
1. Brand Identity and Strategy
We created a brand that felt premium and high-end without needing loud logos or celebrity gimmicks.
Includes:
- Defined a "quiet luxury" brand strategy that focused on the quality of the materials.
- Designed a clean digital identity that appealed to urban professionals.
- Figured out exactly who the ideal customer was and how to talk to them.
- Set a premium price point that reflected the hand-finished quality of the sneakers.
2. Website Design and Development
We turned a blank Shopify store into a professional shop that was easy for customers to use.
Includes:
- Built a custom Shopify store that put the product photography front and center.
- Integrated a faster checkout system that handled 95% of all the brand's sales.
- Designed simple, clear landing pages for the flagship "Nomad" sneaker.
- Made sure the website worked perfectly on mobile phones for Indian customers.
3. Marketing and Creative Direction
We ran a marketing engine that reached over a million people and turned them into customers.
Includes:
- Gave direction for video shoots to make sure the content looked premium and professional.
- Ran Meta Ads that reached 1.1 million people and brought in consistent orders.
- Managed the design of the packaging to make sure the "unboxing" felt like a premium experience.
- Built enough brand credibility to attract high-profile customers like Tanmay Bhatt.
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Results
Results
Generated ₹44,18,516 in total net sales during the launch period.
Achieved a 2.61 return on ad spend (ROAS ) from Meta marketing.
Maintained a high average order value of ₹6,659 per customer.
Processed over ₹41.6L in sales through the new, faster checkout system.
Sold over ₹22 Lakh worth of the "Nomad" flagship sneaker alone.
Acquired 710 new customers, including prominent names like Tanmay Bhatt.
Reached over 1.1 million people through targeted digital ads.
Generated ₹44,18,516 in total net sales during the launch period.
Achieved a 2.61 return on ad spend (ROAS ) from Meta marketing.
Maintained a high average order value of ₹6,659 per customer.
Processed over ₹41.6L in sales through the new, faster checkout system.
Sold over ₹22 Lakh worth of the "Nomad" flagship sneaker alone.
Acquired 710 new customers, including prominent names like Tanmay Bhatt.
Reached over 1.1 million people through targeted digital ads.
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WALK AWAY WITH AN ACTION PLAN
Book a free 30-minute strategy call
We’ll review your site and ad account live, show you the exact fixes to get more demos, and send a written audit within 48 hours.
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Meta Award Winning Agency
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