A SaaS business startup is not limited to building a great product because without a proper marketing strategy even the greatest product would fail. You’re already convinced marketing is needed but whether to hire a SaaS marketing agency or an in-house marketing team is the real question. This confusion has brought you to this blog which will help you decide whether you should opt for an in-house marketing team or a good SaaS marketing agency.
What Is a SaaS Marketing Agency?
Marketing a SaaS product is not like marketing any other traditional brand, you need a team who has expertise in this specific field and that’s what a SaaS marketing agency offers. They have specialized digital marketing experts who focus on strategies that aid the growth of a Software as a Service business. As a B2B SaaS marketing agency is well aware of subscription-based business models, onboarding, recurring revenue and other factors so they are able to build up marketing strategies that work.
What Is an In-House Marketing Team?
When a SaaS company opts to hire employees to form a marketing team that is known as in-house marketing. Each team member has their own expertise and offers their best in the field. The expertise that the in-house marketing team offers depends upon the expertise of the individual team member that you have hired. The size of the team depends on the size of the business so its scalability is limited.
SaaS Marketing Agency vs In-House Marketing Team: A Quick Comparison
Benefits of Hiring a SaaS Marketing Agency Over an In-House Marketing Team
1. Easy Access to Specialists
A SaaS marketing agency already has a team of specialists who have experience in multiple marketing fields. Whenever you need help in any particular marketing field they can easily provide the required assistance. Whereas in the case of an in-house marketing team you have to hire the specialists separately and it’s not always possible to hire a complete team with relevant experience in SaaS products.
2. Lower Costs of Marketing
When any SaaS company opts for an in-house SaaS marketing team then they have to hire multiple marketing specialists separately which can be really expensive and for SaaS startups cause a hefty amount. At the same time if the startup joins hands with a reputable SaaS marketing agency then that would reduce the total expense manifold. The difference is the cost of recruitment along with other employee benefits that the company has to incur for hiring an entire team.
3. Marketing Process Becomes Scalable
At any point of time if you feel you should scale up your marketing be it because of expanding the business or attempting diverse marketing techniques a B2B SaaS marketing agency is the best choice. In comparison to an in-house marketing team the agencies have the expertise and specialization to scale the campaigns without much hassle.
4. Offers Measurable Outcomes
Whenever a SaaS business thinks of outsourcing SaaS marketing then they opt for reputable agencies that focus mainly on business outcomes rather than metrics. Instead when the business hires individuals to do the job then the in-house marketing team only focuses on the metrics which is not beneficial for the long-term growth of the business.
Final Verdict: SaaS Marketing Agency Vs In-House Marketing Team
Speaking about the clear comparison of SaaS Marketing Agency vs In-House Marketing Team there can’t be a direct answer to conclude the debate. Both teams have their own benefits but when we are particularly discussing SaaS businesses that are startups and looking ahead to scale up their businesses in the future the clear answer for them would be a specialized SaaS marketing agency.
Unlike traditional businesses, marketing SaaS products needs specialized knowledge and strategies. Not only that at the early growth stage you are not aware which strategies would work best for your product. Hiring multiple specialists for an in-house team will not be a smarter investment. Instead partnering with a specialized SaaS digital marketing agency would offer established marketing strategies with realistic business outcomes.
Frequently Asked Questions
1. What is the difference in marketing when I hire an Enterprise SaaS marketing agency and an in-house marketing team?
If we want to explain it in simple words then a SaaS marketing partner is one who has a team of experts working on different marketing projects focused on the growth of SaaS companies. Whereas an in-house marketing team is the in-house employees of a particular SaaS company.
2. Is outsourcing SaaS marketing will cost less than hiring an entire in-house team?
Definitely opting for marketing through a SaaS marketing agency will be cheaper than hiring an entire team of marketing experts who have knowledge and expertise in SaaS marketing. Besides that hiring agencies omits the expenses on recruitment, training and other employee benefits.
3. How can a SaaS marketing agency help in lead generation?
With the use of specialized techniques SaaS lead generation agencies attract high-quality leads and also improve your conversion rates. The strategies like SEO, paid advertisement, content marketing and conversion rate optimization are some strategies that aid in the process of lead generation.
4. As a SaaS company can we use both a SaaS marketing agency as well as an in-house marketing team?
The combination of a SaaS digital marketing agency with an internal marketing team is the best option for marketing SaaS businesses. In this the agency handles the marketing disciplines that require specialization and the campaign execution whereas the in-house team manages the brand strategy.
