Project Overview
Our engagement with Machine Maze began with a deep strategic dive into their brand core. Working closely with the founders, we helped define their purpose: connecting global OEMs with a vetted network of Indian SME manufacturing partners through a secure, cloud-based ecosystem. We codified this vision into a comprehensive Brand Strategy Document, establishing their market positioning, core values of trust and transparency, and distinct archetypes like “The Sage” and “The Leader”.
Following the brand definition, we engineered a high-converting website designed to turn complex industrial services into a seamless user experience. We prioritized lead quality by implementing a qualifying questionnaire on the main landing page, ensuring only high-intent leads entered the sales funnel. The site uses a clean, “Industrial Blue” aesthetic paired with custom illustrations and animations to make their sophisticated MaaS (Manufacturing as a Service) technology easy for any stakeholder to understand. Today, the site serves as a primary driver of undisclosed high-volume business for the company.
1. Brand Identity & Strategy
We established a robust foundational identity to position Machine Maze as a global leader in on-demand manufacturing.
- Strategic Messaging: Developed the core tagline: "Manufacturing made easy and transparent from anywhere in the world"
- ICP & Persona Mapping: Identified and mapped detailed Ideal Customer Profiles, including C-Suite executives at Fortune 500 OEMs and SME business owners
- Visual Identity System: Created a high-end visual language using "Carbon Black" and "Industrial Blue" to convey technical reliability and innovation
- Tone of Voice: Crafted a professional, subject-matter-expert tone that resonates with both technical and procurement-focused audiences
2. Conversion-Led Web Design
The website was designed to act as a digital gateway to the Indian manufacturing sector, focusing on transparency and ease of use.
- Lead Qualification: Integrated a strategic entry flow that asks qualifying questions to filter and categorize leads before acquisition.
- Simplified Visual Communication: Used custom "Duo Icons" and specific illustration styles to intuitively explain complex supply chain processes.
- Performance Typography: Implemented "Abel" for headlines and "Plus Jakarta Sans" for body text to ensure maximum readability on digital interfaces.
- MaaS Showcase: Designed the UI to reflect their cloud-based infrastructure, providing a sense of real-time visibility and control.
Through our combined branding and web overhaul, Machine Maze has:
- Established a professional global presence
- Streamlined lead acquisition
- Improved technical storytelling
- Generated significant, high-value business
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