Reimagining HUD Vehicle Displays for a $5.8B Market
Client: Catalyx Space
Industry: Augmented Reality and Automotive Tech
Project Overview
Cyvision specializes in next-gen 3D AR Head-Up Displays (HUDs) designed to revolutionize the driving experience. To capitalize on the rapidly growing $5.8B AR automotive market, the company required a dynamic online platform and product showcase that could effectively highlight the potential of their augmented reality technology.
We developed an immersive website identity and an intuitive 3D HUD interface to drive deeper engagement with their AR capabilities. By replacing a static presence with sleek 3D product demonstrations and interactive storytelling, Cyvision now clearly conveys its technology’s real-world impact. This transformation positioned the brand as a technological force, driving heightened curiosity and adoption among global automotive stakeholders.
1. Interactive Website Identity
We built a dynamic, interactive platform designed to spotlight AR innovations through seamless user navigation.
- Engagement Gap Analysis: Identified critical gaps in AR storytelling and user engagement during the initial audit phase.
- 3D Visual Integration: Crafted an interactive site that integrates 3D visual elements and animations to bring the product to life.
- Immersive AR Demos: Developed a feature-rich platform delivering compelling AR demos that significantly improved user retention.
- Dynamic Storytelling: Created a sleek online presence that uses animations to clearly convey the technology's real-world applications.
2. 3D HUD Visualisation and UX
To bridge the gap between abstract tech and user experience, we mapped intuitive flows for critical automotive scenarios.
- Functionality Mapping: Spotlighted critical 3D AR functionalities specifically tailored for the automotive space, including navigation and safety.
- Intuitive User Flows: Mapped seamless UX flows for navigation, safety, and infotainment scenarios within the HUD interface.
- Real-World Simulations: Deployed a cohesive product demo showcasing AR HUD potential in diverse real-world driving conditions.
- Visual Prototype Enhancement: Introduced visually engaging 3D HUD prototypes that demonstrate how AR elevates the standard automotive display.
By introducing a compelling website and 3D product experience, Cyvision has:
- Achieved a 50% surge in product inquiries within the first month of the new site launch.
- Increased user session length by 3x through the implementation of immersive product demos.
- Secured an 80% spike in engagement with animated product use-case videos.
- Effectively demonstrated market leadership in the burgeoning $5.8B AR automotive market.
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