BTR – Skitmedia Studio | Expert Design Agency for Global Tech Brands

Revitalizing a brand with 20 years of experience in mobility to inspire corporate confidence.

Client: BTR
Industry: Corporate Travel & Ground Mobility

Project Overview

BTR Ltd is a premier leader in India’s corporate travel sector, operating across 100+ cities with over 20 years of industry excellence. Despite their vast expertise, they required a modernized digital presence to better reflect their scale and professional reliability.

We revitalized their digital ecosystem by leading the frontend redesign of their website and custom web app. By focusing on user experience and optimizing the interface, we transformed their outdated front facing journey into a seamless, high performance experience. The new interface emphasizes their wide ranging services, from corporate car rentals to employee transport, while fueling global corporate trust through a clean, transparent, and professional design.

1. Building the Digital Mobility Hub (Frontend)

We focused on creating a professional digital storefront that aligns BTR’s online image with two decades of operational excellence.

Modernized UI Redesign: Developed a professional, fast loading frontend serving over 100 cities.
Mobile Optimized Experience: Overhauled the interface to ensure a seamless and responsive experience for on the go corporate travelers.
Visual Credibility: Redefined the brand’s digital aesthetic to reflect their status as an award winning mobility partner.
Service Accessibility: Designed intuitive navigation for diverse service modules, including long term rentals and bulk event vehicle services.

2. Web App Interface and User Flow

To bridge the gap between initial interest and streamlined service, we developed the frontend for a robust web application tailored for corporate mobility management.

Strategic Booking Interface: Built a proprietary MaaS (Mobility as a Service) frontend allowing for intuitive bookings and clear fare visibility.
Interactive Tracking UI: Enhanced the user experience by designing the frontend for real time GPS tracking and chauffeur interaction.
User Centric Navigation: Identified and eliminated friction points in the booking process to ensure quicker user adoption among enterprise clients.
Cohesive Experience: Maintained a unified design language between the main website and the web app to ensure brand consistency.

Following the frontend overhaul and app integration, BTR has:

Modernized 20 years of excellence with a redesigned presence that fuels global corporate trust.
Secured a 96% customer satisfaction score through streamlined user experiences and improved frontend service flows.
Supported 16,000+ annual journeys through an enhanced digital platform designed for high volume corporate booking.
Established a professional digital identity that far exceeded their previous outdated web presence.