Anzenna: Combating $9.5M Insider Threats Through Intelligent Design
Client: Anzenna
Industry: Cybersecurity
Project Overview
Anzenna, a global leader in insider risk management, faced the challenge of a fragmented brand and an underperforming website that failed to communicate the critical value of their $9.5M threat mitigation solutions. We stepped in to engineer a total transformation, weaving together strategic branding, a high-performing digital presence, and a streamlined product experience.
By conducting a deep audit of user friction points and rewriting the narrative focus, we equipped Anzenna with a forward-focused solution that effectively combats costly data breaches. The result is a unified, enterprise-grade platform that has helped secure significant funding and accelerated their market presence in the competitive security sector.
1. Brand & Digital Transformation
We moved Anzenna from inconsistent messaging to a polished, high-impact identity designed to resonate with C-suite executives and security professionals.
- Strategic Rebranding: Clarified the brand essence to shape a distinctive identity that reinforces modern relevance and trust.
- Conversion-Centric Web Design: Overhauled the online presence into a dynamic, responsive platform crafted to convert visitors into high-value leads.
- Product Experience Revamp: Modernized existing features by integrating actionable risk insights and real-time alerts to prioritize swift threat response.
- Unified Visual Elements: Formulated a cohesive visual system that ensures deep market resonance and immediate brand recognition across all touchpoints.
2. Performance & Scale
Our work supported Anzenna’s rapid growth and technical scale, enabling them to protect massive workforces with precision.
- Secured Investment: Supported the momentum that led to $10M in funding from top-tier firms like 8VC and Canaan Partners.
- Massive Protection Scale: Our product enhancements now serve a real-time AI engine protecting over 175,000 employees and contractors.
- Revenue Acceleration: Played a key role in a 5X revenue growth trajectory, signaling major traction in the U.S. market.
- Threat Remediation: Optimized the interface used to remediate 100+ malicious apps, preventing critical data exfiltration for global clients.
“Aktheer's leadership and support for the design team has been invaluable.”
Albert Yu
Ex-Sec lead at Yahoo!, Atlassian and Google
By unifying their brand identity and digital ecosystem, Anzenna has:
- Confronted the $9.5M average cost of insider breaches with a solution that fosters consistent growth and credibility.
- Eliminated user friction through a sleek, responsive website that highlights their expertise in insider risk.
- Driven effective threat mitigation with a refined product experience that encourages quicker user adoption.
- Accelerated market presence by providing a polished digital storefront that effectively captures new business opportunities.
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